TAGS: Natural/ Organic
Skin Care
Givaudan Active Beauty introduces #BeautyBoosters, a botanical beauty collection. From radiance and hydration to purification and well-aging, the collection responds to consumers beauty expectations for fully natural products.
Beauty Collection Inspired by J-Beauty
Givaudan captures the essence of the Japanese Beauty (J-Beauty) ritual in a selection of eight botanical extracts, such as green tea, aloe vera and lemon balm, combining efficacy and inspiring sourcing to create a complete skincare routine.
J-Beauty values, centered on radiant and healthy skin, echo with the fact that 84 percent percent of consumers consider having a beauty ritual is important. J-Beauty is seen as the efficient and natural beauty routine, answers perfectly to consumers, among which, according to Givaudan’s study, 81 percent have bought a natural beauty product in the past 12 months.
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Centred on traditional botanical extracts, the J-Beauty ritual delivers the perfect balance between soul and body benefits through nutricosmetics. The #BeautyBoosters collection offers a complete beauty regimen, bringing a well-being vibe than
ks to its natural and well-known ingredients. It is highly requested by a growing number of consumers for its potential to become the next star of a natural beauty routine,” commented Melanie Duprat, global category manager.
Five-step Skin Care Regimen
Givaudan Active Beauty suggests a 5+1 skin care regimen to get a pure and smoother skin.
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Step 1 - Clean Your Skin with Boswellia: One of the most important anti-inflammatory ingredients of Ayurvedic traditions, boswellia resin also possesses dermo-purifying and anti-wrinkles benefits.
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Step 2 - Gently Exfoliate with Hibiscus: Traditionally used in the preparation of Bissap (Karkadé), a refreshing African tea, ingredient can provide radiance when used in cosmetic formulations.
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Step 3 - Tone Your Skin with Lemon Balm:
Powered by an extraordinary skin whitening compound, lemon balm helps to prevent the action of the tyrosinase, the enzyme involved in the synthesis of melanin and darkening of the skin.
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Step 4 - Apply the Concentrated Serum with Aloe Vera:
Used since ancient times and known for its hydrating and moisturizing properties, aloe vera has recently enjoyed a subsequent boom in popularity.
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Step 5 - Protect Your Skin with Green Tea:
With wellness and beauty powers, green tea is an evergreen shrub extraordinarily rich is polyphenols that provides the best antioxidant activity.
The five-step regimen can be enhanced each week with a face mask powered by natural extracts with powerful skincare benefits, such as acerola, turmeric and cranberry, the three of them featuring anti-aging and whitening properties.
Source: Givaudan