Givaudan Active Beauty has launched a new patented bio-active ingredient acting on keratin infrastructure called ResistHyal™ that will revolutionize the hair care market. It also meets consumers’ expectations for multifunctional products. Givaudan will present it at in-cosmetics Global 2017.
|Givaudan at in-cosmetics Global 2017: to
Launch Multifunctional Hair Active
Multifunctional Active for Hair Care
By analyzing the growing consumers’ categories, like Millennials, Active Beauty’s research team crafted ResistHyal™
to offer a powerful multifunctional and cost effective solution to dull, coarse hair with 7 unique properties crucial to activating the beauty of one’s hair:
- Be hydrated: Molecular moisture buffer – Hydrate hair up to 189 times
- Keep Natural Volume: Sheathing effect - up to +48% thicker cuticle
- Get rid of frizz!: Beta keratin structure protection - up to +25% smoothing effect in 80% humidity!
- Be resistant: Tighten cells of the hair cuticle - down to -65% less damaged hair follicles
- Be protected from pollution: Shield pollution particles adhesion - down to -50% less adhesion of pollution!
- Be shiny: Flatten cuticle cells for better light reflection - up to + 46% more glossiness!
- Be soft: Overall improvement of hair texture - up to +61% softer
ResistHyal™ - Moisturizing Properties
ResistHyal™ has been designed on the basis of hyaluronic acid water buffering properties. It contains an optimized ratio of low and high molecular weight hyaluronic acids, which create a specific local molecular moisturizing film around the hair fiber.
Amandine Scandolera, Cell and Molecular Biology Manager, said:
“ResistHyal™ is the result of an enriching collaborative work combining the mastery of the complexity of the formula and the challenge of applying Hyaluronic Acid (HA) in hair care. Thanks to Active Beauty’s expertise in HA, ResistHyal™ is an open plat- form to let brands create new innovative end-products & rituals for haircare. Knowing that 96% of consumers want to continue to use the product after the clinical tests, I would say that is the best reward we could expect”.
ResistHyal™ is China compliant, safe, non-irritating, non-allergenic, and very easy to formulate in all haircare formulas. It will enable cosmetic brands to differentiate themselves on the market by bringing performance, combined with natural and multifunctional claims to the consumer.
Under Control Spray – Featuring ResistHyal™
Givaudan Active Beauty has introduced its “Under Control
” spray to beautify, protect and moisturize every strand of hair, while maintaining its natural volume from the roots to the tips.
Featuring ResistHyal™, the first bio-active hair enhancer acting on keratin infrastructure to enhance all hair beauty features at once, Under Control Spray is perfect combination of functions for protecting and beautifying the hair. This 97% natural spray will make your hair significantly softer, shinier, more protected
and will reduce frizz. Regular users of hair straighteners or hair dryers, Under Control Spray will transform all of your “bad hair days” into “perfect hair days
” by ensuring that all areas of concern are treated.
|Under Control Spray – Featuring ResistHyal™
This is because Under Control Spray, 2-in-1 pure water based fine mist with a delicate fragrance, has the ability to contain only one ingredient while ensuring 7 benefits at once:
Céline Dinant, Innovation Formulation Manager, remarked:
- Natural volume
“Considering that consumer are more and more interested in multi-functional & natural cosmetic products, we developed a very pure and natural formula dedicated to hair care that will bring multiple benefits, thanks to the powerful active ResistHyal™.”
Givaudan is the global leader in the creation of flavors and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavors and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 95 locations, the Company has more than 10,000 employees worldwide.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high performing molecules and functional agents, including customized carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences.