Givaudan Active Beauty will present the new active cosmetic ingredient called PrimalHyal™ Gold, the first oil base compatible hydrated hyaluronic acid at Cosmetagora, stand 55-56, in Paris.
With the use of the new active PrimalHyal™ Gold, Givaudan Active Beauty has pushed the concept of seduction & hypnotic effect and created active make-up formulation: S3D® Fascination.
|Givaudan Launches New Hydrating Active - PrimalHyal™ Gold
PrimalHyal™ Gold: Hydrated Hyaluronic Acid
Gold offers new opportunity for the cosmetic brands to imagine new range of products with gorgeous texture and noteworthy benefits for the end-consumers. Due to its very high water solubility, it is complex to add HA, even under dry in powder form in oil based formulas such as make-up applications
PrimalHyal™ Gold is a new technological solution produced by means of sustainable manufacturing processes (biofermentation) which allows to incorporate hydrated HA in oil-based formulas such as pressed powders, body oils, suncare oils
, lipstick, lip glosses, mascaras, balms and any anhydrous formulas.
Having a recognized expertise in HA, the research of Givaudan Active Beauty has bridged the gap between formulation needs for new oil soluble ingredients and active compounds. A specific molecular weight HA (<50 kDa) is incorporated into a micro emulsion to create PrimalHyal™ Gold. It increases by +45% the amount of total water in lips and +50% of free water, whereas the placebo totally loses its efficacy after 8 hours.
Marketing & Technical Support Manager, Ophélie Bourgon said:
“Our PrimalHyal™ Gold is one of our latest innovation in hyaluronic acid in which Givaudan has a huge legitimacy. It is a real revolution for formulators working on color cosmetics because it will enable them to create new range of products with esthetics and care benefits. It reflects also our deep willingness to offer to our clients a new innovative product to inspire them to craft the end-products of the future.”
S3D® Fascination – Hydrating Formulation
Featuring PrimalHyal™ Gold, coming from fully sustainable white biotechnology, S3D®
Fascination is a deep and long lasting hydrating formula that will beautify lips
instantly. This exclusive lip gloss also provides anti-aging properties
as it contains Megassane™
, an active ingredient discovered by marine biotechnology, which restores the proteasome activities after UV-exposure.
To deliver a water-resistant texture which perfectly covers the lips surface, S3D® Fascination
includes the Unimer U-151 polymer, also favoring the protecting actions of the sun filter and the dispersion of cherry pigments on the lips. The lips are now hydrated, protected and embellished for a long time.
Caroline Reverte, Formulation Project Manager said:
“Our new S3D® Fascination is a very innovative concept because it is a multi-functional bio-active formula enabling new benefits for the final consumer. We crafted a formula for a high covering result with an amazing texture. S3D® Fascination is intense, powerful, sophisticated and delicate at the same time.”
|Givaudan Active Beauty - New
The intensity of its dark cherry color added to the creaminess of the texture and to the awesome gourmand fragrance & flavor makes this lip gloss a new addictive beauty weapon. S3D®
Fascination will definitely unveil the lips attractiveness.
Givaudan is one of the global leaders in the creation of fragrances and flavors. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating fragrances and flavors that ‘engage your senses’. The company achieved sales of CHF 4.4 billion in 2014. Headquartered in Switzerland with local presence in over 80 locations, the company has more than 9,500 employees worldwide.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Its cutting-edge technologies draw on science and nature to create high performing molecules and functional agents, including customized carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences.
Source: Givaudan Active Beauty