Evonik has introduced its brand new color cosmetics concept in the theme of “look good, feel good” at PCHi 2017. This is the first time that the concept is introduced to the market.
|Evonik Unveils Color Cosmetic Formulations with New Concept
Color Cosmetic Formulations
It is well known that consumers feel good when they look good. With the aim of enhancing consumers’ beauty, Evonik develops a series of formulations
for color cosmetics regimen combining the wide ingredient portfolio and advanced technology know-how. The formulations include:
- Mattifying Primer & Complexion Enhancer
- Rosy Romance Cream
- Second Skin Foundation
- Super Wearing Magic Foundation
- Color Change Lip Gloss
- Color Reviver Lip Glow
Play & Feel Formulations
Evonik also offers a transformation concept in the theme of “fun of experiencing changes
” to enhance customer experience and then build an emotional bond between products and consumers. With unique transformation feature, consumers could “play
” and “feel
” all the formulations during application.
Five novel formulations are included in this concept:
- Ice Melting Sun Balm
- Silky Breaking Choco
- Magic Cream to Milk
- Aqua Boost Gel to Water
- Tone-up Serum to Oil
In addition, Evonik’s conditioning agent VARISOFT® EQ 100
is acknowledged as a successful product innovation at this year’s PCHi. VARISOFT®
EQ 100 is produced from renewable raw materials, which was developed for consumers who want soft, shiny, and easy-to-comb hair but who care about protecting the environment.
Evonik, the creative industrial group from Germany, is one of the world leaders in specialty chemicals, operating in the Nutrition & Care, Resource Efficiency and Performance Materials segments. The company benefits from its innovative prowess and integrated technology platforms. In 2015 more than 33,500 employees generated sales of around €13.5 billion and an operating profit of about €2.47 billion.