Eurofragance landed in Japan at COSME TECH, Japan’s one of the leading cosmetics fairs. The event featured almost 800 exhibiting companies from 40 different countries.
|Eurofragance Showcased Innovative Fine Fragrance Collection at COSMETECH 2017
Fine Fragrance Collection
This Barcelona company, which participated at the fair along with Beauty Cluster Barcelona (BCB)
, presented several fragrance collections
for its different segments – fine fragrances, home care and body care - with which it won over the Japanese market.
Innovative Natural Fragrance
With this new audience in mind, Eurofragance had designed an innovative collection of fragrances created around sweet “gourmand
” notes, such as Pop Delights
and liqueurs and cocktail-inspired fragrances
Two candle collections inspired by the wine and cocktail world were also presented, as well as a collection based on the new color for 2017, Greenery. This is a fresh air, revitalizing range that symbolizes new beginnings, which can be smelled in a perfume, a candle and a bath gel.
According to Markus Steger, General Director of Eurofragance Asia Pacific:
“The Japanese market is dynamic and creative, not only in terms of fragrances, but in all product-related aspects, such as packaging, marketing and formulations. It is also one of the most inspiring in the world for our customers in the personal care and home care segments. We are certain that COSME TECH will give us a better understanding of this market and that it will boost our arrival in this country”.
Eurofragance, which is at this international trade fair for the first time, has its own stand in the BCB space. Eurofragance is actually a member of the Beauty Cluster Barcelona, a group of beauty sector companies that has been developing and innovating in the cosmetic world for years.
Eurofragance is continuing to expand throughout Asia. It should be highlighted that the company has a strong presence in other regions of the world, such as Mexico, Turkey and Dubai.