TAGS: Sustainability / Natural Cosmetics Hair Care Decorative Cosmetic
Dow announced that its MaizeCare™ Clarity Polymer was recognized with two prestigious innovation awards.
MaizeCare™ Clarity Polymer is a bio-based and biodegradable polymer with film-forming properties for crystal clear formulations. Beyond hair care, these ingredients can also be leveraged to provide a variety of benefits in color cosmetic applications.
Bio-based and Biodegradable Polymer
MaizeCare™ Clarity Polymer, a COSMOS by ECOCERT approved ingredient, is unique, as for the first time a starch-based material with fixative and film forming properties can be incorporated and create crystal clear transparent formulations, meeting formulator and consumers’ needs without compromising on performance.
It was recognized with these two prestigious innovation awards:
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The 2022 R&D 100 Awards recognized MaizeCare™ Clarity Polymer in the Mechanical/Materials category
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The Business Intelligence Group (BIG™) named the innovative polymer a BIG™ Sustainability Product of the Year in the 2022 Sustainability Awards program
Now, formulators can create sustainable products with top-performing consumer benefits like humidity resistance, improved curl retention and flexibility in styling in the most consumer-needed formats and it is also compatible with carbomer.
The R&D 100 Awards program, celebrating its 60th year, is widely considered one of the most prestigious among the research and development (R&D) community, honoring innovation pioneers and their contributions to science and technology.
The Business Intelligence Group’s Sustainability Awards honor those people, teams and organizations who have made sustainability an integral part of their business practice or overall mission.
“This is a moment of celebration within team Dow,” said Isabel Almiro do Vale, global strategic marketing director, Dow Personal Care.
“Three years ago, we activated the personal care portfolio transformation and committed to bring highly performing and sustainable ingredients to the market. The Maizecare™ Polymer platform started at that time and Clarity is only our second launch, demonstrating the technology potential of sustainable technologies. At Dow personal care we are bringing to life Dow’s commitment or advancing a low-carbon, circular economy while having the latest beauty care trends and consumer benefits top of mind.”
Explore Bio-based Range from Dow
Source: Dow
