TAGS: Hair Care Decorative Cosmetic Sun Care Toiletries
Dow (NYSE: Dow) uncovered brand-new, high-performing technologies in its expanded personal care portfolio at SCC New York Suppliers’ Day 2022.
The latest product offerings include new bio-based solutions for hair styling, bath, shower and hygiene, skin care, and sun care, as well as its Textured Hair Kit. The launches bring examples of innovative ingredients that will allow customers to discover sustainable and inclusive beauty solutions.
Featured Products
The new featured trade products include:
DOWSIL™ 1686 Resin
DOWSIL™ 1686 Resin: This liquid phenyl silicone resin offers shine and radiance, contributes to color value, and enables good coverage and moderate wear in personal care applications. The high refractive index shine product has multipurpose benefits, making it ideal for use in color cosmetics/makeup, skin care, and hair care products.
Textured Hair Kit
Textured Hair Kit: Unique formulations to address the needs of consumers with highly textured hair. The formulations in this kit highlight use in cleansing, conditioning, styling, and protecting hair color
EcoSense™ SL-60 HL Surfactant and EcoSense™ SL-60 HA Surfactant
EcoSense™ SL-60 HL Surfactant and
EcoSense™ SL-60 HA Surfactant: These two new sophorolipids are bio-surfactants that enable the creation of highly desirable mild cleansing products. As bioderived and readily biodegradable materials, EcoSense™ SL-60 HA Surfactant and EcoSense™ SL-60 HL Surfactant are an excellent fit to minimize environmental impact without compromising on performance.
MaizeCare™ Clarity Polymer
MaizeCare™ Clarity Polymer: This unique, non-GMO corn-based ingredient enables the formulation of crystal-clear hair styling formulations while offering versatility from low to high hair fixation, consistent curl retention, and new and desirable compatibility with carbomer. In addition, it is bio-based and biodegradable with film-forming properties that provide a non-tacky feel at the touch when styling.
EcoSmooth™ Rice Husk Cosmetic Powder
EcoSmooth™ Rice Husk Cosmetic Powder: Upcycled from non-GMO natural sources, this white silica powder delivers a unique sensorial experience and optical benefits like blurring imperfections and mattifying the skin due to its higher sebum absorption compared to other cosmetic powders. A must add to much common skin care, color cosmetics and hair care formulation types used today, and particularly relevant for natural-oriented positioning.
Sun Care Solutions
Sun Care Solutions: A wide array of performance-enhancing ingredients engineered specifically to help sun care formulations deliver superior performance. The new formulation aid, DOWSIL™ ES-5700, has high dispersing capabilities for fine powders in various carriers. The new SPF booster,
SunSpheres™ BIO, is a high-performing, bio-derived, and readily biodegradable SPF booster.
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At SCC New York Suppliers’ Day, we’re excited to showcase how our latest products are developed with the mindset that no one should be left behind,” said Isabel Almiro do Vale, global strategic market director of Dow Personal Care.
“Customers can see this come to life through the launch of our Textured Hair Kit, which helps bridge the gap in the underserved textured hair market by providing sustainable solutions and enhancing natural hair.”
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Our latest product launches are a celebration of Dow’s commitment to delivering groundbreaking technology for 125 years, while also addressing the need for distinct, eco-friendly beauty solutions in the personal care industry,” said Verna Talcott, North America’s personal care regional marketing leader & global personal care digital segment leader at Dow.
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We continue to be industry leaders in developing innovative ingredients backed by science that make a difference, while also connecting our consumers to the latest beauty and skin care formulations that encourage diversity and are safe for the planet.”
Explore Product Range from Dow
Source: Dow
