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Dove® Men+Care™ Introduces Hair Care Line Designed to Meet Men's Specific Needs

Published on 2013-03-20. Author : SpecialChem

ENGLEWOOD CLIFFS, NJ -- Men's everyday activities can take a toll on their hair, stripping it of vigor and strength. Built on the success of the Dove® Men+Care™ collection of Body Washes, Deodorants, and Antiperspirants, the Unilever men's personal care brand is launching a new hair category. This is the brand's first range of shampoos designed to meet men's specific needs and includes Shampoos and 2-in-1 Shampoo + Conditioners that are proven to make his hair three times stronger.

Research shows that 90% of men use shampoo in the shower, but only 5% use a shampoo designed to meet men's specific hair care needs. The new Dove® Men+Care™ Hair line provides the ultimate care for men's grooming routines with four variants of fortifying Shampoos and 2-in-1 Shampoo + Conditioners. The range is designed to address men's top concerns, including dandruff, a sensitive scalp and thin or oily hair, and help keep their hair resilient, healthy-looking and strong.

Men Can Have Great Hair Days, Too

Men can now have the best of both worlds with new 2-in-1 Shampoo + Conditioners that are designed to clean and condition in one step, without leaving build-up or weighing hair down. The NEW Dove® Men+Care™ Hair products, infused with MICROMOISTURE™SERUM, man-proof and strengthen hair1. The line uses innovative technology to improve the quality of men's hair and address their most common concerns:

  • Sensitive Scalp Fortifying 2-in-1: gently cleanses the scalp while conditioning the hair.
  • Fresh Clean Fortifying 2-in-1: fortified with menthol and infused with caffeine, provides deep clean and refreshment.
  • Antidandruff Fortifying Shampoo: developed with Pyrithione Zinc to help eliminate flakes and improve scalp health.
  • Thickening Fortifying Shampoo: formulated with caffeine and calcium, makes men's hair look and feel thick3.
"Our brand is on a mission to give men simple, yet effective, ways to care for their hair, because whether it's being tugged at while giving their child a piggy back ride, or suffocated by a favorite hat, men's hair tends to lose resilience over the years," said David Rubin, VP of Hair, Unilever. "Men want thick, strong hair, but want to use as few products as possible. The NEW Dove® Men+Care™ Hair line offers a range of solutions and 2-in-1s to make grooming easy and keep hair healthy-looking." The NEW Dove® Men+Care™ Hair line is built on a strong brand heritage of providing the ultimate care. Thanks to NEW Dove® Men+Care™ Hair products, men can finally say goodbye to dull and thin hair.

About Dove

Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product1, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove® Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores1. AC Nielsen (2010)

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Source: Unilever


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