TAGS: Natural/ Organic
Hair Care
Croda unveils KeraMatch™ V, vegan and plant-based alternative to traditional animal-derived keratin. The new ingredient is the latest addition to Croda’s hair care ingredient portfolio.
KeraMatch™ V: Alternative to Animal-derived Keratin
KeraMatch™ V has been specifically designed to replicate the performance and functional benefits of an animal-derived keratin hydrolysate, improving the overall condition of damaged hair.
The new ingredient is a plant-derived protein blend with an optimized amino acid profile that closely matches that of an animal-derived hydrolyzed keratin.
The performance testing of KeraMatch™ V showcased excellent consumer perceivable improvements in the sensory attributes of damaged hair with significant improvements in tensile strength, offering a truly viable alternative to animal-derived keratin.
Source: Croda