TAGS: Decorative Cosmetic
Croda Personal Care unveils four effect pigments to its existing Ultra Effect series, as part of the Moonshine™ Effect Pigment product range. Launched in 2018, Croda’s range of quality borosilicate-based Moonshine™ Effect Pigments have already proven to provide unique and innovative effects with exceptional vibrancy, intensity and color transmission to ensure eye catching results in all types of cosmetic formulations.
New Pigments Based on Inorganic Colorants
The four new Ultra Effect pigments are based on a range of inorganic colorants and are available in an Ultra Shimmer particle size, which is the smallest particle size in the range giving a great twinkling effect. It provides greater vibrancy and enhanced chroma to the perceived color which gives a bold color immediately in the pigments.
Inspired by nature’s Aurora Lights, the new Ultra Effect pigments in Amethyst Purple, Deep Turquoise, Emerald Green and Pebble Grey, are ideal for creating a twinkling display of shimmering color cosmetics, that push the boundaries and embrace the trend for trying new experiences. The pigments are also exempt from any animal derived material.
Croda has also created four striking color cosmetic formulations in the form of three satin pressed eyeshadows and a shimmer eyeliner, to showcase the new Ultra Effect pigments, and help recreate the natural wonder of the Aurora Borealis.
Source: Croda