TAGS: Sustainability / Natural Cosmetics Skin Care Hair Care
Clariant unveils BeautyCraft Boosters for personalizing personal care. BeautyCraft Boosters provide ready-to-use formulations for delivering a transformational Personal Care experience, all about end-user and regimen versatility.
Each collection features a base formula and multiple booster variants to enhance or change the functionality of the base, answering the recognized consumer craving for a greater sense of control.
Offers Antioxidant Protection from Pollutants
The base formulas and boosters comprise a variety of mild functional ingredients and actives. These range from mild sugar surfactants like GlucoTain® Sense and GlucoTain Care (excellent sensory additives), to actives like BioDTox®, which offer strong antioxidant protection from pollutants.
Backing these formulations, Clariant has substantiated a number of claims through testing such as skin moisturization, sting test, and frizz evaluation. These results can aid brands in delivering products that are backed by credible, proven claims.
Clariant’s new concept embraces a wide variety of current beauty consumer needs, transformational experience to offer the assurance of mild formulations, natural origin content, compatibility with environmental labels, and all-important data-backed efficacy. Offers novel texture and color changes also heighten appeal as well as add the practicality of feeling or seeing the product transformation in action.
“Not every day is the same when it comes to a person’s skin or hair care needs. Our BeautyCraft Booster collections let brands put the consumer in the driving seat of their personal care regimen, giving the individual hands-on control over what’s important at a particular time.”
“Simply by adding a few drops of a specific booster to a base moisturizer or cleanser that product will transform into a much-needed exfoliating scrub, a mattifying lotion, or even an anti-frizz rinse-off hair shampoo. So simple yet so effective, the possibilities for personalization are endless,” says Tori Dunn, applications chemist at Clariant and the formulator behind these boosters.
Potent Anti-frizz Hair Shampoo & Illuminating Primer Base
The BeautyCraft Collections in a nutshell:
- The Cleansing Collection: Transform this everyday ‘not basic cleanser’ into a Marshmallow-like detoxifying wash, a gentle facial scrub, a potent anti-frizz hair shampoo, or a perfectly pH-balanced gel to oil intimate cleanser.
- The Skincare Collection: Transforms a daily hydrating gel serum into a skin energizing morning moisturizer, a mattifying face lotion, an illuminating primer base, or a pollution protecting face and neck milk.
Additionally, BeautyCraft boosters will be featured at the 2022 NYSCC Suppliers’ Day, Booth 803, May 3-4, in New York, where Clariant will also showcase their latest solutions for the personal care industry. Join Clariant’s North America Personal Care team for an inspirational webinar: BeautyCraft Boosters – A Customized Personal Care Experience. The webinar will highlight Clariant’s newest concept that spotlights the trend of customization.
Explore Product Range from Clariant
Source: Clariant
