MUTTENZ -- Clariant, one of the world leaders in specialty chemicals, is enhancing its Secret Code of Beauty concept with new product introductions at in-cosmetics 2014, Hamburg.
The Secret Code of Beauty, launched at in-cosmetics last year, combines five complementary codes to create a portfolio of specialty ingredients for skin and hair care formulations. The concept incorporates Clariant's passion for sensorial solutions and sustainability, deep consumer and trend insights, innovation power and market expertise.
Building on the success of this concept, the latest innovations strengthen the current range with more natural ingredients, sustainable solutions and trend-focused products:
Next-generation, "green" emulsifiers: Plantasens® Natural Emulsifiers are Clariant's naturally-derived, high performance emulsifiers designed to combine consumer demand for new sensory experiences and reliable naturally derived products. Evolved from the Sensory Code, five different products deliver customers distinct and novel sensory effects, while offering robust emulsifying performance.
Natural ingredients form the backbone of the Plantasens range, featuring vegetable oils and butters as well as alternatives to silicones, petrolatum and lanolin, within its portfolio of actives, emulsifiers and emollients.
Safer, confident preservation: Clariant's Nipaguard® Zero blends are an innovative and more sustainable answer to effective preservation without parabens, halogens or formaldehyde donors. A finalist in the 2014 Cosmetics & Toiletries R&D award for best new ingredient, Nipaguard Zero exemplifies the concept's Xpert Code, reflecting Clariant's extensive experience and fundamental knowledge in the field of cosmetic preservation. The blends are based on 100% renewable Velsan® SC synergistic booster to protect formulations efficiently.
Focus Brazil: With Brazil as the focus country for in-cosmetics 2014, Clariant has tapped into its Trend Code to create an Oil for Precious Hair designed to tame, smooth, nourish and bring shine to the hair of Brazilian women.
EcoTain® Personal Care: The new products pave the way for Clariant's introduction of its EcoTain concept for personal care. This addresses one of the five codes in the Secret Code of Beauty by setting a more eco-friendly standard for personal care ingredients. It centers on the safety and effectiveness of its ingredients that are all sourced and produced more sustainably.
"We are very pleased to introduce our new products at in-cosmetics 2014," comments Anu Desikan, global Marketing Manager Personal Care at Clariant. "Since its launch at last year's show, the Secret Code of Beauty has received an overwhelmingly positive response from customers and acknowledgement for its innovative approach and the specialty ingredients derived from the concept."
Innovation is key at Clariant, which is why the company is an official sponsor of the Innovation Seminar and has organized two lectures: "Preserve with confidence: Nipaguard Zero Blends" (Dr. Tom Fricke) and "Next generation of multifunctional, high performing, green emulsifiers" (Dr. Henrike Neuhoff).
Clariant is an internationally active specialty chemical company, based in Muttenz near Basel. The group owns over 100 companies worldwide and employed 22 149 employees on December 31, 2011. In the financial year 2011, Clariant produced a turnover of CHF 7.4 billion. Clariant is divided into eleven business units: Additives; Catalysis & Energy; Emulsions, Detergents & Intermediates; Functional Materials; Industrial & Consumer Specialties; Leather Services; Masterbatches; Oil & Mining Services; Paper Specialties; Pigments; Textile Chemicals. Clariant focuses on creating value by investing in future profitable and sustainable growth, which is based on four strategic pillars: Improving profitability, innovation as well as research and development, dynamic growth in emerging markets, and optimizing the portfolio through complementary acquisitions or divestments.