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BRB to Present Its Smart Beauty Concept at in-cosmetics Korea

Published on 2022-07-12. Edited By : SpecialChem

TAGS:   in-cosmetics   

BRB to Present Its Smart Beauty Concept at in-cosmetics KoreaBRB will continue to showcase the benefits of its latest performance silicone portfolio, coupled with various new inspirational formulations based on novel concepts at in-cosmetics Korea 2022 in Seoul.

Minimizing Impact on Environment & Maximizing Results on Formula


BRB presents the concept of Smart Beauty – minimizing the impact on the environment and maximizing results on formula. That can still be environmental-friendly and protect the planet even when using silicones within a product. Silicones will enhance the personal care formulations, both in terms of efficacy and sensory.

At in-cosmetics Korea 2022 in Seoul, BRB will continue to showcase the benefits of its latest performance silicone portfolio, coupled with various new inspirational formulations based on novel concepts.

BRB presents the concept of Smart Beauty – minimizing the impact on the environment and maximizing results on your formula. We can still be environmental-friendly and protect our planet even when using silicones within a product. Silicones will enhance the personal care formulations, both in terms of efficacy and sensory.

Focused on 3 major principles:

  • Minimalism – less ingredients used
  • Multi-purpose – one product can be used for different applications
  • Responsible formulas - highly efficient ingredients or energy-saving manufacturing processes

Based on this concept, BRB has developed 4 new formulas:

  • Moisturizing Body Cream Cleanser (with BRB 2835 and 2836)
  • Vegan Cleansing Oil (with BRB DM 55 and Caprylyl Methicone)
  • Silky Curl Defining Cream (with BRB 1860 and PTM 20)
  • Audacious Lipstick (with BRB 2836, Caprylyl Methicone, TMS-50I, and PMS-5)

BRB strongly believes this concept can bring benefits to customers and respect mother earth at the same time. To know more, visit stand B61 at in-cosmetics Korea 2022, to discuss personal care needs with their specialists.

Explore Silicone Range from BRB International BV




Source: BRB International BV

in-cosmetics channel (for all)


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