TAGS: Toiletries
BIC has rolled out a line-up of grooming products under direct-to-consumer brand Made For YOU. Made For YOU’s body lotion, face lotion and shave cream complements the Made For YOU refillable razor system. The product launch marks BIC’s first entry into these grooming categories in the United States.
BIC's Grooming Products
Made For YOU Shave Cream
The new grooming line is lightly scented of citrus, a fragrance chosen for its universal appeal. The ultra-soothing Made For YOU Shave Cream allows for a close yet comfortable shave and is packed with Aloe Vera for a moisturizing and nourishing effect and Vitamin E to help enhance glide and protect against irritation during shaving.
“
This exciting line-up of grooming products was a natural next step for BIC and the Made For YOU brand. We listened closely to what consumers are looking for in their grooming routine and found that they want great products that perform for everybody. Made For YOU gives them just that,” said Mary Fox, general manager of BIC North America.
Made For YOU Body Lotion
The Made For YOU Body Lotion provides a burst of moisturization without leaving skin wet or greasy feeling. Made For YOU face lotion is lightweight and oil free, and provides weightless hydration to the skin, helping to minimize pores and control shine.
A BIC-commissioned study by research firm Ipsos found that 69 percent of consumers 18-34 years old believe companies should create more unisex personal care and beauty products. Made For YOU taps into the evolving consumer mindset that calls for more inclusive choices in the personal care industry.
“
Consumer-centricity is our obsession, and this journey began with a simple insight – a rising population of consumers are seeking a high-performing product that addresses their needs, regardless of gender,” added Fox.
Source: BIC