TAGS: Skin Care Natural/ Organic
Beiersdorf has launched a new product, NIVEA VON HERZEN on the German market – made from pure shea butter. Shea butter is a sustainable and increasingly important natural raw material for many Beiersdorf products, such as body and lip care products.
NIVEA VON HERZEN- Pure Shea Butter
The idea for the NIVEA Limited Edition “NIVEA VON HERZEN – 100% PURE SHEA BUTTER” came from four Beiersdorf employees who are personally involved in Burkina Faso with their own social projects on the ground. It is based on the principles of direct and ethical trade and ensures traceability back to the women’s groups in West Africa.
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We wanted to enrich our NIVEA assortment with a product that only contains one raw material – pure shea butter – which is sustainably and ethically sourced, and at the same time create awareness about the women empowerment topic of shea sourcing,” Julia Beier, responsible sourcing manager, Beiersdorf.
To be First Launched in German Market
The product will be available in four different designs from December onwards in the NIVEA Online Shop and in the NIVEA Haus stores in Hamburg and Berlin for a limited time. The selling price is 8.90 Euro for a 15 ml tin. For every product sold, Beiersdorf will donate one Euro to the two social projects in Burkina Faso that are privately supported by the initiators of the “NIVEA VON HERZEN” idea.
Shea butter is known as a hydrating skin all-rounder. It is called Africa’s “women’s gold” as it has become indispensable in the body care and cosmetics industry due to its protective and nourishing properties.
It grows in 21 African countries, with a majority of exports supplied from the West African countries of Burkina Faso, Ghana, Mali, Benin, Togo, Nigeria and Ivory Coast. Only there, in the so-called “Shea Belt”, does the shea fruit or Karité tree grow and can live for over 300 years and bears the first shea fruits, after an initial growth period of 15 to 20 years.
Source: Beiersdorf