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Beiersdorf Launches Labello Repair & Beauty to Get Healthy Looking Lips

Published on 2012-07-20. Author : SpecialChem

Flawless lips are considered to be the ultimate symbol of sensuality to women. Often, however, the opposite occurs: When exposed to too much sun, wind or cold, lips lose their moisture easily, becomes chapped and their healthy color disappears. The reason for this is the extremely thin and sensitive skin of the lips. It contains neither perspiratory nor sebaceous glands. The new Labello Repair & Beauty now solves both problems in one step.

Labello Repair & Beauty
Labello Repair & Beauty

"Many women desire not only healthy looking lips, but also a touch of color. In order to answer both needs we have developed Labello Repair & Beauty, which consists of a nurturing core inside a colorful coating," says Alexandra Mattern, Junior International Brand Manager NIVEA Lip Care. "Through its two-phase-technology, Labello Repair & Beauty repairs lips and simultaneously gives them a rosy shade," continues Mattern.

Innovative Dual-Core Technology for Repair and Color

The white core has a nourishing formula containing dexpanthenol, vitamin E, glycerin and menthol. It is covered with a rosy external layer.

"Dexpanthenol is well known for its anti-inflammatory effect and supports the regeneration of the natural barrier function of the skin of the lips. Together with glycerin, dexpanthenol helps returning the balance of moisture to the lips. Vitamin E is known as an antioxidant that fights the damages caused by free radicals," explains Dr. Frank Schwanke, Head of Product Development for Face- and Lip Care at Beiersdorf. The rosy shell contains nurturing ingredients as well, such as jojoba oil and shea butter.

About Beiersdorf

The cosmetic company, Beiersdorf, is centered in Hamburg, employs about 18,000 employees worldwide and achieved a total sales volume of 5.571 billion Euros in 2010 (according to the new sales). Since December 2008 Beiersdorf has been listed on the DAX. With NIVEA it has the world's largest skincare brand. Also included in its internationally successful brand portfolio are Eucerin®, La Prairie, Labello, 8x4 and Hansaplast. Beiersdorf's affiliate tesa is one of the world's leading manufacturers of self-adhesive products and system solutions for industry, manufacturing and consumers. Beiersdorf has over 130 years of experience in skincare and is known for innovative, high-quality products.

Source: Beiersdorf


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