TAGS: Sustainability / Natural Cosmetics Toiletries
BASF develops a naturally-derived hydrolyzed wheat protein product, Enameguard™, which supports the buffering effects of saliva and aids in the natural remineralization of tooth enamel. The latest innovation from BASF’s Care Creations® makes it easy to formulate into a variety of oral care products, including mouthwash and toothpaste.
Derived from Renewable Feedstocks
Enameguard is 100% derived from natural and renewable feedstocks. It is cold processable and suitable for formulations according to EU Ecolabel, Nordic Swan Ecolabel and Bra MiljövalIn addition, Enameguard is produced via an enzymatic process and is non-GMO.
Acid challenges coming from the daily consumption of acidic foods and beverages disrupt the buffering capability and mineral balance of saliva, which can lead to enamel softening and erosion. Enameguard can help in restoring the natural balance. It binds to the surface of enamel and interacts with the surrounding calcium and phosphate ions found in saliva.
BASF scientists demonstrated the enamel-binding capability and calcium interaction of Enameguard in repeated studies. Other, similar technologies on the market are water-sensitive, but Enameguard is highly water-soluble.
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After years of research, we are excited to bring Enameguard to the market,” says Nader Mahmoud, BASF’s vice president of Business Management for Personal Care North America. “
Enameguard is an excellent example of BASF’s ongoing commitment to innovation and sustainability to meet the demands of our customers and the end consumer in the oral care space.”
Enameguard is the most recent addition to BASF’s oral care portfolio, which includes surfactants, solubilizers, emulsifiers, rheology modifiers, actives, and tablet binders. With this launch, BASF is expanding its offering of innovative, sustainable, and formulation-friendly ingredients found in the Care Creations portfolio.
Explore BASF's Oral Care Range
Source: BASF
