TAGS: in-cosmetics Decorative Cosmetic
BASF Colors & Effects will formally introduce Chione™ Electric Fuchsia SF90D, an intense metallic-like effect pigment that revives the spirit of pink to the cosmetic and personal care market during in-cosmetics Global, held April 2 – 4, 2019 in Paris, France.
Carmine-free Effect Pigment
“We are excited to launch Chione™ Electric Fuchsia because it fills a void in the marketplace. With the rising trends of vegan and clean beauty, our customers have been asking for a carmine-free effect pigment in this color space, and I am proud we can deliver it,” said Diane Jansson, Global Business Manager, Pigments for Cosmetics, BASF Colors & Effects.
Chione™ Electric Fuchsia represents a disruptive innovation advance in effect pigment technology. “Utilizing precise control of multiple metal oxide layers, our scientists were able to create a pigment with superior coverage and chroma, in a unique blue red color space,” noted Gabe Uzunian, Head, Development and Expert Services, Cosmetic Effect Pigments at BASF. “This patent-pending technology opens the boundaries in the red color space using an inorganic approach with all the associated stability benefits.”
New Beauty Staple with Broad Application
As a universal pigment with no application limitations, this product attracts beauty enthusiasts of all ages, genders and ethnicities. Whether used in eyeshadow, eyeliner or lip gloss, the unique edginess that defines Chione™ Electric Fuchsia makes it a must-have for consumers across the globe.
Chione™ Electric Fuchsia’s high chroma and buildable nature makes it a strong base for creating new vegan color palettes. Combine this product with traditional cosmetic-approved colorants and effect pigments to develop a unique spectrum of colors—from light pink to dark violet—for various formats and systems.
Visit BASF Colors & Effects at booth B10 from April 2 – 4 and join the Pink’s Not Dead! celebration.
Source: BASF