TAGS: Natural/ Organic
Perfumes & Fragrances
BASF introduces Velberry™, a fresh and fruity-sweet fragrance in the market. Velberry™ is the first substance developed jointly by BASF and its innovation ecosystem partners for the broad market.
Jointly Developed with Innovation Partners
BASF has formed the "Virtual Innovation Ecosystem", combining its own expertise in chemistry, regulatory matters and research & development with the strengths of its perfumery and formulation partners.
“
With Velberry™, we have succeeded not only in meeting our customers' desire for new substances to differentiate their fragrances, but also in meeting the growing demand for sustainable alternatives - all at an attractive price,” said Steffen Götz, head of the BASF Aroma Ingredients division.
Accelerate Development of New Fragrances
This collaborative approach accelerates the development of new substances for the fragrance market. The new products have to give perfumers more freedom in terms of
fragrance creation while meeting growing demands for sustainability, product safety and supply reliability at the same time.
Bringing innovative products to market is time consuming, cost-intensive and involves complicated regulatory efforts and financial risks. Only a few companies in the market have the resources needed for the tedious research and development work involved, which is why BASF founded the innovation ecosystem.
"
We ask for feedback from perfumers, jointly evaluate the substances and then develop the most promising candidates. Our pipeline is filled and additional innovations are already on the way," said Ralf Pelzer, head of the New Business Development unit at BASF Aroma Ingredients.
Source: BASF