TAGS: Natural/ Organic
Skin Care
BASF will be showcasing a range of solutions with natural-based ingredients and presenting its “Being Millennials” concept at Cosmet’Agora from 14-15 January 2020.
Eco-friendly Ingredients Portfolio
‘Back to nature’ has become one of the industry’s most important drivers in the past year. As consumers become increasingly aware of the origins and environmental impact of personal care products, manufacturers are adapting to ‘back to nature’ trend.
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Ethical and sustainable sourcing, traceability, renewable-based feedstock and safe ingredients – that’s what consumers are paying attention to today,” explained Valérie PianParison, marketing manager at BASF Personal Care Europe.
BASF has taken several measures to support this market transformation. Examples include BASF’s decision to offer its portfolio of palm-based specialties exclusively as certified sustainable, its move to join a multi-stakeholder project to produce the first Rain Forest Alliance™-certified coconut oil in the Philippines and the creation of a sustainable supply chain for ingredients from the rambutan tree, which improves environmental and social standards.
Eco-friendly BASF ingredients for environmentally conscious consumers that will be presented at Cosmet’Agora include the recently launched
Texapon® SFA, a very mild anionic surfactant suitable for tear-free rinse-off formulations, shampoos and bodywash products. It provides a creamy, rich foam, enhances conditioning and enables the deposition of cationic polymers. Texapon SFA is 100 percent derived from renewable feedstock, readily biodegradable and certified according to the RSPO Mass Balance supply chain model.
Using a hybrid technology, BASF developed
Dehyton® SFA based on Texapon SFA and betaine. It is cold processable, easier to formulate and comes with very low risk of eye irritation. Dehyton
® SFA is extremely gentle on the skin and mucous membranes and can be used as a micellar thickening agent in formulas.
As alternatives to silicones, BASF brought along the light volatile emollient
Cetiol® Ultimate and
Cosmedia® Gel CC, a modified hectorite that helps create modern, elegant textures with a powdery, waxy and dry after-feel.
Mask Formula for Relaxing Skin Sensation
At this year’s Formulation Awards, which will be hosted by the French Society of Cosmetology on the first day of the fair, BASF will present its “Warming Massage Mask” formula, an anhydrous powdery balm that warms up when massaged into facial skin.
Cosmedia® Gel CC combined with
Cutina® HR Powder helps obtain consistency, while
Lanette® 22 and the emollient
Cetiol® SB 45 give it a soft balmy texture and provide a relaxing melting sensation on the skin.
The “Warming Massage Mask” formula offers an at-home spa treatment that leaves the skin looking healthy, fresh and revitalized.
“Being Millennials”: Beauty Industry’s Key Audience
Millennials are the beauty industry’s most important target audience. For its new “Being Millennials” concept, BASF has identified three personas that characterize prominent subgroups of this generation:
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The Natural Lover is authentic, stays in touch with nature, and is deeply aware of the need for sustainability and responsible consumption.
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The Digital Player satisfies its strongest needs and wishes with products endorsed by their online friends and followers.
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Meanwhile, the ambitious, powerful and athletic Healthy Beauty Sponsor expects to be able to buy products and brands with safe ingredients, minimalist formulas and total transparency.
For each of these personas, BASF has developed various formulas with carefully selected ingredients.
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Millennials see the beauty sector as a way of celebrating diversity, and the choice of products can be an expression of one’s emotional attachment and sense of responsibility for nature,” commented Marine Belthé, marketing manager at BASF Personal Care Europe.
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With our broad portfolio and expertise, we support our customers in developing tailor-made solutions that meet the growing demands of consumers.”
Source: BASF