TAGS: Sustainability / Natural Cosmetics Skin Care Hair Care
BASF’s Care Creations® has developed a natural and soft-solid emollient Cetiol® SoftFeel, an effective alternative to cosmetic-grade petrolatum based on renewable ingredients.
Answering rapidly growing consumer demand for sustainable ingredients, Cetiol® SoftFeel provides personal care brands with an eco-friendly alternative to traditional solutions
Versatile Product for Softer Skin
Cetiol® SoftFeel has a melting effect on the skin due to its transition from firm to liquid-like at skin temperature. It has been shown to leave skin softer and mimic petrolatum in occlusive as well as sensorial profiles.
With its versatility, the emollient can be used to create face, body, hair, and baby care products with pleasant sensory properties.
“Cetiol® SoftFeel exemplifies BASF’s commitment to clean and natural ingredients that fit with market trends. As consumer needs and concerns evolve, we must continue innovating alternative solutions which deliver both in performance and sustainability attributes,” said Nader Mahmoud, vice president of Business Management for Personal Care North America.
Cetiol®SoftFeel is the most recent addition to the company’s Cetiol product family, a broad range of emollients for various personal care applications. With this launch, BASF is expanding its offering of innovative and eco-friendly solutions in the Care Creations existing portfolio of sustainable alternatives.
Explore BASF's Cetiol® Range
Source: BASF