TAGS: Perfumes & Fragrances
Avon has introduced Maxima and Maxime, a long-lasting duo of premium fragrances crafted to ignite the inner sparkle and confidence in the wearer.
Designed to Grow the Fragrance Category
Avon is bringing a distinctive, high quality proposal to the existing portfolio. The new duo is created by world-renowned perfumers Pascal Gaurin and Clément Gavarry, designed to grow the fragrance category by encouraging customers to ‘trade up’ and experience a level of luxury that sparks a reassessment of Avon’s quality credentials.
Contains Long-lasting Ingredients
The long-lasting blends of divine ingredients in Maxima and Maxime are inspired by the ancient power of the Gods. Maxima harnesses shimmering and noble notes of Immortelle Flower, the bloom of eternity and Maxime boasts primordial notes of Olibanum, a rare, precious and divine ingredient first offered to praise the gods.
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I enjoy creating with Avon because it’s truly impressive how well they listen to the desires of their customers and develop with those desires at the heart of each new product creation,” said Clément Gavarry, International Flavors & Fragrances.
To build the brand, a full digital campaign supported the launch. Avon’s beauty entrepreneurs will share the new fragrance duo with their customers and networks through the online content studio and their own mobile apps.
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Our world-class innovation capabilities have ensured that we have many fragrances to be proud of and Avon is undoubtedly a global fragrance powerhouse,” commented Tatiana Piccolo, Vice President, Global Fragrance.
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Brand and quality perception are everything in fragrance, and with these premium new scents as part of our arsenal, we are striving to open up the brand to a wider audience and drive true reappraisal. These are superior fragrances that easily rival those at the top end of the market.”
Source: Avon