TAGS: Toiletries
Ashland Global Holdings Inc. has announced that their new line of gentle deodorant (“deo”) actives is growing. The newest product, sensidin™ pure skin multifunctional provides powerful and fast efficacy against odor-causing bacteria at low use concentrations while respecting the individual microbiome.
Inhibits Growth of Odor-causing Bacteria
The new product includes Octenidine HCl, an active ingredient with antimicrobial properties and the popular natural solvent and humectant, 1,3-Propanediol.
“
The combination of active ingredients represents a contemporary deo solution in a category of goods that continues to grow,” said Karin Stoffels, head of product development microbial protection, Ashland. “
For the consumer, sensidin™ pure skin multifunctional acts even before body odor develops by inhibiting the growth and multiplication of odor-causing bacteria on the skin very quickly.”
Long-lasting Deodorant Protection
With sensidin™ pure skin multifunctional Ashland takes deodorant protection to a new level. This fast-acting product provides a long-lasting and reliable deodorant protection as demonstrated in a 48 hour sniff test.
Furthermore, a third-party study investigated the influence of sensidin™ pure skin multifunctional on the healthy microbiome in the axilla. The study concluded that the microbiome is resilient and remained unchanged after 48 hours.
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Sensidin™ pure skin multifunctional is safe in-use and gentle on the skin,” said Anne Gückel, senior application scientist, Ashland. “
A big advantage for our customers is that it is easy to incorporate in formulations and suitable for all typical deodorant formats globally including aerosol sprays.”
Source: Ashland