TAGS: Sustainability / Natural Cosmetics
Skin Care
Decorative Cosmetic
Amyris and Rosie Huntington-Whiteley's Rose Inc. brand launch its first collection, the Modern Essentials collection. The brand is built on the success of Ms. Huntington-Whiteley's digital community, Rose Inc. which brings together beauty professionals and conscious beauty enthusiasts.
Clinically Proven Product Collection
Rose Inc.'s products are multi-faceted: effortless and effective, clean and clinically proven, sensual and sustainable. Its non-comedogenic formulas are developed with proprietary bioengineered and sustainably sourced ingredients, including
Squalane, a sustainable and plant-derived moisturizer that adds weightless hydration, and Hemisqualane, a sustainable and naturally derived alternative to fluid silicones and cyclomethicone.
Committed to vegan and cruelty-free products, the Modern Essentials collection includes the Softlight Luminous Hydrating Concealer, Lip Sculpt Enriched Amplifying Color, Brow Renew Enriched Shaping Gel, Blush Divine Radiant Lip & Cheek Color, Radiant Reveal Brightening Serum and Skin Resolution Clarifying Toner.
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After working closely with high-profile makeup artists for over a decade, we launched Rose Inc. as a way to indulge my quest for the best ingredients, formulas and packaging available — and I found them in working with Amyris," said Huntington-Whiteley, founder and chief creative officer. "
I could not find other brands that unite them all in one collection. From efficacy to ethics, Rose Inc. represents everything that's important to me in color cosmetics and skincare."
Amyris has been at the forefront of leveraging its Lab-to-Market
TM biotechnology platform and ingredients portfolio into building trustworthy clean beauty consumer brands. "
Applying Amyris' technology and unique ingredients to color was a next logical step," said Caroline Hadfield, Rose Inc.'s CEO.
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It was evident early on that Rosie, Amyris and I share a vision to set the new standard for ethical, best performing and sustainable color cosmetics and skincare, and we have been able to bring that to life in the Amyris laboratories. We have high expectations for the Rose Inc brand and we're off to one of the best starts of any Amyris clean beauty brand."
Source: Amyris