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Unilever Introduces Fragrance Ingredient Transparency Initiative for Personal Care Brands

Published on 2017-02-09. Author : SpecialChem

Unilever has announced a new transparency initiative to provide people with access to additional ingredient information about its home and personal care products.

Unilever Introduces New Ingredient Transparency Initiative for Personal Care Products
Unilever Introduces New Ingredient Transparency Initiative
for Personal Care Products

Transparency towards Ingredient Data


The initiative goes beyond labeling requirements to provide in-depth product and ingredient information. Launching in the US and Europe, the initiative includes:

Fragrance Ingredient Disclosure


This year Unilever will start to voluntarily disclose online the fragrance ingredients included in individual products (down to 0.01% of the product formulation) along with details of the scent the fragrance ingredients bring to the product. Unilever aims to complete this by 2018.

The new section provides people with access to information beyond the label, such as Unilever’s approach to developing safe products, explanations of ingredient types and answers to common questions. Individual product information, which will be updated to include the fragrance ingredients, is also provided so that people can look up ingredients and understand their function on the product.

Enhanced Fragrance Allergen Information


In Europe, Unilever products are already labeled with fragrance allergens in line with regulations. In addition, our new voluntary online search tool will be launched to support people with allergies to find suitable products for them. In the US, Unilever will voluntarily expand its labeling of fragrance allergens on pack to cover the full Unilever personal care portfolio.

Unilever’s Chief Research and Development Officer, David Blanchard said:

“We are committed to ensuring people have the information they need to choose the right product for them. So that is exactly what we are doing, going the extra mile beyond what is already on the label. We strongly believe that providing this transparency will help build further trust in Unilever and our brands.”

The transparency initiative is available via the ‘What’s in our Products’ section of Unilever websites. It has launched in the US, UK, Netherlands and Germany with more European countries due to come online soon.

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

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Source: Unilever
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