TAGS: Hair Care
Unilever’s hair care brand, TRESemmé has been approved by People for the Ethical Treatment of Animals (PETA). Listed as ‘not tested on animals’, TRESemmé is the 24th beauty and personal care brand in Unilever’s portfolio to join PETA’s Beauty Without Bunnies list.
Prohibiting Any Animal Tests
Available in 65 countries, TRESemmé has enacted a policy prohibiting any animal tests for its products, anywhere in the world.
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Not testing any of our products on animals is critical to our values at TRESemmé. PETA’s Beauty Without Bunnies Program is recognized worldwide for its high-quality standards and rigor, and we are proud to be a brand that is officially PETA Approved. With TRESemmé’s range of professional quality products, women can own their personal style while knowing that none of our products are tested on animals,” said Bérengère Loubatier, global brand vice president at TRESemmé.
Unilever’s Positive Beauty Vision
In March, Unilever launched its Positive Beauty vision, which aims to do more good, not just less harm, for people and the planet. As part of its commitments, Unilever stepped up its support for calls for a global ban on animal testing for cosmetics by 2023. In recognition of Unilever’s ongoing work to develop alternatives to animal testing and promote their adoption worldwide, PETA lists Unilever as a ‘company working for regulatory change’.
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PETA Global Beauty Without Bunnies Program welcomes Unilever’s iconic professional haircare brand, TRESemmé to our list of companies that have banned all tests on animals. Compassionate shoppers everywhere can now look to TRESemmé for professional quality hair products that are not animal-tested. We agree that every woman should look and feel fabulous – and by using animal test-free products, we can all feel beautiful from the inside out,” said Kathy Guillermo, PETA’s senior vice president, Laboratory Investigations Department.
In April, Unilever and the first of its brands to be PETA-Approved in 2018 – Dove – supported Humane Society International (HSI)’s Save Ralph campaign, which is raising awareness of and calling for regulatory change in countries where animal testing is still required.
Supports EU Cosmetics Animal Testing Ban
Unilever joined HSI’s #BeCrueltyFree initiative in 2018 and formed a multi-year, open collaboration with the animal protection organization to develop capability across companies and regulatory authorities so safety decisions for cosmetics are based on non-animal approaches; and to build capability for the long-term by investing in the training of future safety scientists in non-animal ‘next generation’ risk assessments.
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The acceptance of alternatives to animal testing by regulatory authorities remains the final barrier to ending animal testing for cosmetics. We are seeing great progress – China has just made another important step forward by ending mandatory animal testing for most cosmetics products – but we’re now facing a challenge to Europe’s longstanding ban following requests for new animal testing from the European Chemicals Agency (ECHA). We say use science, not animals, and TRESemmé joins a long list of PETA-Approved brands that now need to see the ban protected,” said Julia Fentem, head of Unilever’s Safety & Environmental Assurance Centre.
Last year, Unilever joined forces with animal protection organizations and more than 450 other cruelty-free brands to co-sign an open letter calling for the EU cosmetics animal testing ban to be upheld, with no new animal tests allowed.
The ‘PETA-Approved’ logo will appear on TRESemmé’s packaging from January 2022, assuring shoppers that it does not and will not test on animals anywhere in the world.
Source: Unilever