Unilever’s PETA-approved brands, including TRESemmé, Simple and St.Ives, have committed to join the fight to save cruelty-free cosmetics in Europe.
Dove united with The Body Shop, People for the Ethical Treatment of Animals (PETA), Cruelty Free Europe, Humane Society International/Europe, Eurogroup for Animals, and the European Coalition to End Animal Experiments to launch a European Citizens’ Initiative, calling on the European Commission to protect its longstanding ban on animal testing for cosmetics.
ECHA Calls for New Animal Tests
Unilever’s 27 other PETA-approved brands will add their voices to the campaign using their collective power to call on consumers to sign the European Citizens’ Initiative.
After decades of campaigning by consumers, and a series of bans dating from 2004, which banned the testing of cosmetics and their ingredients on animals, the EU finally prohibited the sale of cosmetics that had been tested on animals in 2013. This regulation became the gold standard for similar bans around the world.
However, Europe’s longstanding ban on animal testing for cosmetics is now under threat. The European Chemicals Agency (ECHA) is calling for new animal testing on ingredients that have been safely used by consumers and handled safely in factories for many years – even those solely used for cosmetics.
Unilever Promotes Alternatives to Animal Testing
For more than 40 years, Unilever scientists have been pioneering non-animal approaches to assess product safety including computer modelling and cell culture-based experiments. Committed to helping to bring an end to animal testing for consumer products and their ingredients, Unilever partners with more than 70 leading science teams globally to accelerate the use and regulatory acceptance of alternatives to animal testing, and collaborates with peers, NGOs and governments to share its safety science. As a result, Unilever is one of just five companies listed by PETA as a ‘company working for regulatory change’ and has a growing list of PETA-approved brands taking action.
Julia Fentem, head of Unilever’s Safety & Environmental Assurance Centre, said, “
There is no reason to test cosmetics products, or the ingredients used in them, on animals. The European Chemicals Agency’s proposals pose a significant threat to the progress our industry has made towards ending animal testing for assuring the safety of cosmetics and other consumer products.”
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If these proposals go ahead, hundreds of thousands of animals could be subjected to unnecessary tests, when innovative non-animal approaches based on leading-edge science and technology offer reliable alternatives to animal testing. We say use science, not animals.”
This change has the potential to affect all cruelty-free brands across the industry including the no animal testing and vegan claims that are desired and recognized by consumers, with three quarters of adults in EU member states agreeing that animal testing for cosmetic products and their ingredients is unacceptable in all circumstances.
Source: Unilever