TAGS: Sustainability / Natural Cosmetics Toiletries
According to Grand View Research, the global toothpaste tablet market size was valued at USD 59.6 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2022 to 2030.
Factors Contributing
The market growth can be attributed to the rising concern regarding environmental issues and the growing focus on sustainability. In addition,
consumers’ increasing awareness of oral hygiene is expected to propel the market.
The COVID-19 pandemic led to a disruption in the production and supply chain of toothpaste tablets, which has had a significant impact on market growth. During the pandemic, doctors suggested not using old toothbrushes and tongue cleaners, to reduce the risk of transferring harmful bacteria.
As a precautionary measure to prevent the spread of the virus, people affected by the virus had a higher risk of oral problems or oral diseases that made them shift towards more hygienic alternatives like toothpaste tablets. The demand for toothpaste tablets has increased due to the rising awareness about plastic pollution and its harmful effects.
Toothpaste is a daily consumed essential commodity which results in the creation of huge plastic pollution, as on daily basis many empty toothpaste tubes end up in landfills, whereas toothpaste tablets on the other hand do not cause any plastic pollution which is acting as a driving force for increasing the demand for toothpaste tablets.
The biggest opportunity to increase penetration into the market among a wider audience is through the hospitality industry. In the hospitality industry, like hotel rooms, the products used for personal care and hygiene are replaced by the staff every time the room is vacated and new customer books that room.
The toothpaste tubes of small sizes provided to customers can be replaced with toothpaste tablets which will reduce wastage and save water usage at the same time. Toothpaste tablet gives the same result as those delivered by tubes.
Product Type Insights
The fluoride-based segment dominated the market and held the largest revenue share of over 67.8% in 2021. Continuous innovation and improvement in product quality and design have been driving the demand for toothpaste tablets. Leading existing players have been launching new products while new market entrants are coming up with innovative products to keep up with the competition.
Fluoride is a naturally occurring mineral found in most water bodies, including rivers, lakes, and oceans. Fluoride has been added to most public water systems for the past 70 years through a technique known as fluoridation. When this mineral is added to dental products, it helps prevent cavities by strengthening the tooth's enamel or hard surface.
The fluoride-free segment is expected to grow at a compound annual growth rate (CAGR) of 7.6% from 2022 to 2030. The use of fluoride-free toothpaste tablets is becoming widely popular. This is mostly due to growing concerns about the fluoride people are already exposed to, given that most municipal water supplies are fluoridated.
Distribution Channel Insights
The online retail segment dominated the toothpaste tablet market and held the largest revenue share of over 48.4% in 2021. The segment is also expected to witness the fastest CAGR over the forecast period from 2022 to 2030. The market's expanding digital penetration has prompted players to expand their companies on online retail platforms. Increasing internet penetration has also aided the companies in considerably increasing product awareness in the industry, resulting in a beneficial influence on sales.
Supermarkets and hypermarkets are the second-fastest-growing channels which are expected to witness a CAGR of 8.0% from 2022 to 2030. Some of the advantages of supermarkets are that they sell items at comparatively low prices as they buy a large quantity and have a lower cost of operation. They take less profit from customers, and a supermarket's unique features enable it to lure more customers. Customers go to supermarkets for the low prices and wide range. As a result, supermarkets can sell enormous quantities of goods quickly.
Regional Insights
North America held the largest revenue share of 38.8% in 2021 and is expected to witness the fastest growth over the forecast period. In the future years, North America is expected to maintain its dominance. The region is home to the world's largest makers of toothpaste tablets. In addition, it is estimated that 400 million toothpaste tubes are discarded in the U.S. each year has sparked a regional need for toothpaste tables to decrease the risk of polluting the waters and land.
Several major players in the U.S. who have shifted to a subscription-based sales strategy are Smyle, Bite, Huppy, and others. The subscription-based business model is gradually gaining traction in the retail sector, particularly in the personal care area. As a result, a few firms in the U.S. market have turned to a subscription-based model in which they supply regular refills of toothpaste pills to their loyal clients.
In Europe, the market is expected to witness the fastest CAGR of 8.4% from 2022 to 2030. European countries have a higher consumption of toothpaste tablets as the market is growing rapidly and at the same time awareness among the people is also increasing as people are preferring more eco-friendly products. DENTTABS, PÄRLA Toothpaste Tablets, and Lush Retail Ltd. are some of the toothpaste tablet companies in Europe.
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Source: Grand View Research
