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Increasing Awareness of Incontinence Skin Care & Body Wash Benefits to Boost Growth: TMR

Published on 2017-02-13. Author : SpecialChem

The U.K. incontinence skin care and body wash market is consolidated in nature with a presence of a few players accounting for an enormous share of the overall market, states a research study by Transparency Market Research (TMR).

Increasing Awareness of Incontinence Skin Care & Body Wash Benefits to Boost Growth: TMR
Increasing Awareness of Incontinence Skin Care & Body Wash
Benefits to Boost Growth: TMR

Product Development & Innovations


In 2014, the leading players operating in the U.K. incontinence skin care and body wash market, namely Johnson & Johnson, Coloplast Corp., Kimberley-Clark Corp. accounted for a share of 57.0% of the overall market.

The growing emphasis of key players on new product development and innovations in order to enhance their market penetration is predicted to contribute towards the development of the overall market in the next few years. In addition, the increasing awareness among consumers regarding the benefits of incontinence skin care and body wash is likely to accelerate the market’ growth in the near future.

According to the research report by Transparency Market Research (TMR), the U.K. incontinence skin care and body wash market is expected to reach a value of US$50.1 mn by the end of 2023. This market is predicted to register a steady growth rate throughout the forecast period.

Barriers Cream Segment - Dominant Position


The U.K. market for incontinence skin care and body wash has been classified on the basis of product type to offer a detailed picture of the overall market. Among the key segments, the barrier creams segment is expected to lead the overall incontinence skin care and body wash market throughout the forecast period.

As per the research study, this segment is estimated to register a strong growth rate and continue with its dominant position. The high growth of this segment can be attributed to its rising demand across the U.K. as it used as a first preventive measure for skin problems.

  • The barrier creams segment is predicted to be followed by repair creams and body wash segments. Repair creams are used in case of skin problems that have occurred due to incontinence.
  • The expected market share and size of all the product segments, along with their growth rates have been discussed at length in the scope of the research study. 
  • Some of the other key segments under product type are wash gloves, wet wash, body wash and shampoo, dry wipes, hand creams, hand wash, incontinence powder, cleansing and deodorizing bathing wipes, and wash foams.


The rising prevalence of inflammatory bowel diseases and the tremendously rising geriatric population are some of the key factors that are anticipated to encourage the growth of the U.K. incontinence skin care and body wash market throughout the forecast period. In addition, the increasing awareness among patients regarding the advantages and availability of incontinence skin care and body wash are some of the other factors likely to accelerate the growth of the overall market in the next few years.

Furthermore, the growing focus of key players on innovations in order to provide ease of use and comfort to consumers is expected to boost the demand for different incontinence skin care and body wash products across the U.K. In addition, discreet retailing practices are expected to supplement the growth of the overall market in the next few years.

Downward Trend Inhibiting Market Growth


The U.K. market for incontinence skin care and body wash is expected to face a slight downward trend owing to the several challenges that are being faced the market players. The uncertain reimbursement policies and the social stigma psychological factors are anticipated to restrict the growth of the incontinence skin care and body wash market in the next few years. In addition, the rising popularity of surgical alternative is likely to hamper the growth of the overall market in the near future. Nevertheless, the growing awareness among consumers and the increasing geriatric population across the U.K. are projected to offer promising growth opportunities for the market players in the next few years.

About Transparency Market Research

Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Its exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. The business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each TMR syndicated research report covers a different sector - such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement.

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Source: Transparency Market Research
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