TAGS: Perfumes & Fragrances
Symrise is opening its own application labs in Nigeria for the first time in its corporate history. In these application labs, local Symrise experts will work according to the needs of local people and market. And, they will be focusing more on fragrances, cosmetic ingredients, flavors and food applications.
To Emphasize on Cosmetic Ingredients
With the new application labs, the company’s presence will be strengthened in the growing West Africa market. The local Symrise experts will work in these labs on sweet applications and savory foods, flavors for various application areas, in particular for beverages, as well as fragrances and cosmetic ingredients.
Rudy McLean, managing director at Symrise South Africa, building on the current sales office in Nigeria said, “
This will strengthen our presence and underpin our growth goals in the region. With these application labs, we can create products in the market for the market. We can deepen our understanding of the preferences and needs of local people and – where possible – use local raw materials.”
The goal of the company is to incorporate customer preferences and market requirements in product development locally and with speed. Symrise will be employing three new lab specialists in Nigeria to achieve this target.
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With this new investment, we are enhancing our local footprint and intensifying our long-term commitment to Nigeria and the region,” said McLean.
Source: Symrise