TAGS: Perfumes & Fragrances
Symrise has officially expanded the innovation center in Indonesia. The company can now develop creative solutions for fragrances, cosmetics, food and beverages. The Innovation center is specifically tailored for the Indonesian market and can directly be presented to customers on site.
Increased Innovation Capacities
Symrise has significantly increased the innovation and laboratory capacities for scent, care and taste. The perfumers will have access to application laboratories with a wide range of modern test and evaluation equipment.
Through the expansion, Symrise has almost doubled the profile in Scent, Care and Flavor with application possibilities for fragrances, cosmetic ingredients and flavorings.
In the new center, the development of flavorings for the local market will be expanded, for example, solutions for beverage applications, sweet goods, and savory products. The results can be evaluated with the latest technologies as well. The team can also present final products to their customers directly on site.
To Develop Fragrances & Cosmetic Ingredients for Indonesian Customers
Dr. Heinz-Jürgen Bertram, CEO of Symrise, commented, “
We develop and manufacture successful flavorings, fragrances, cosmetic ingredients for Indonesian companies and consumers. Going forward we will be better positioned to significantly accelerate product development for our local customers in Indonesia.”
Symrise invested a total of around € 3 million in the innovation center in the Indonesian capital, Jakarta. Dr. Bertram and additional management representatives were present in the opening ceremony in Jakarta, highlighting the region's strategic relevance for the company.
Source: Symrise