TAGS: Perfumes & Fragrances
Symrise presented “Scent Fiction” during the 24th annual Cosmoprof trade show in Hong Kong from 13 to 15 November 2019. Symrise partnered with Nez, the olfactory magazine, artist Alan Chan, Projectiles, and Somexing consulting agency.
The company displayed its creativity and expertise in the metropolitan city of Hong Kong, which means “fragrant harbor.” The exhibition took place in the Quarry Bay district at Space 27 Gallery in Hong Kong.
Fragrances Related to Chinese Characters
The company exhibited fine fragrance creations connected to eight different Chinese characters, each referencing the past, the present or the future. The concept originated in Nez Magazine, and consultant Isabelle Gavalda from Somexing was responsible for choosing the theme. Chinese influencer and artist Alan Chan brought in his creativity and made his gallery space available.
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We are very happy to be working with such renowned partners to present our creativity and expertise in this multi-sensory show. We will take customers and interested parties with us on this journey and bring Asian ideas to life,” says Julie Dechamps – Creation Director at Symrise Asia Pacific.
Deep Knowledge of Asian Culture & Market
Symrise was one of the first fragrance manufacturers to be active in China, so it has been able acquire knowledge about Asian culture for a while now. The exhibition highlighted Symrise’s deep understanding of the culture and the market.
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We connect fragrances with memories. In the exhibition, the fragrances tap into unconscious olfactive memories by relating to a moment in time, like a beloved childhood sweet treat, or a cartoon character,” explained Dechamps.
24th Cosmoprof Asia trade show featured the newest trends in shampoo, perfume, nail care and lotions. The event exhibited packaging, machines and raw materials for the cosmetics industry.
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The Asian market is full of consumers who are ready to invest in innovative and sustainable cosmetics. With our creative presence in Hong Kong, we are opening up short and long-term business potential and establishing new customer relationships, both in Asia and around the world,” said Dechamps.
Source: Symrise