TAGS: Natural/ Organic
Perfumes & Fragrances
Sozio announces its merger with Phoenix Fragrances to pursue its growth in the creation and production of fragrances compositions. Through the sharing of resources and a common focus on their markets, Sozio will strengthen its natural fragrance expertise and will reinforce its presence on the UK market.
Merger to Accelerate Growth in UK Market
Phoenix Fragrances Ltd.’s business is complementary to Sozio and will reinforce Sozio’s position in the fragrance industry and allow Phoenix to boost its development efforts.
“
Phoenix Fragrances integration fits in perfectly with our strategic plan and confirms our determination to accelerate our growth on the UK market. We will also expand our activities in the natural perfumery market and reduce our costs through various synergies in purchasing and IT activities. We will boost investment in Phoenix’s R&D laboratories and Production site to help the company to sustain its growth,” said Frederic Braud, general manager of Sozio.
Phoenix Fragrances to Operate Separately
Meanwhile, due to the great awareness of Phoenix Fragrances in the UK market, the company will keep the brand separate from Sozio.
“
Based on its continuous growth, we felt the need to seek the support of a larger enterprise. It was clear from the very first meetings that there was a high degree of mutual empathy, understanding built around similar philosophies and a dedication to moving the respective business forward,” said Tony Dalimore and Alan Parry, owners of Phoenix Fragrances.
Tony and Alan will continue to lead the Management of Phoenix Fragrances, with input and assistance of the Management team from Proxis Group and Sozio, as well as the operational teams from France.
Source: Sozio