NEW YORK -- Revlon has announced that Mr. Serge Jureidini will be joining the Company as President, Elizabeth Arden & Fragrances, reporting directly to Mr. Fabian Garcia, President & CEO of Revlon.
|Revlon Appoints Serge Jureidini as President of
Elizabeth Arden & Fragrances
Mr. Jureidini spent nearly 20 years at L’Oréal in management roles of increasing responsibility in the Luxury Division in EMEA, Asia and North America, including his latest positions in New York as President of the Designer Fragrances Division and President of Lancôme USA.
Most recently, Mr. Jureidini served as President and CEO of Arcade Beauty, a private equity owned global company focused on multisensory sampling solutions for the beauty industry.
Mr. Garcia stated:
“As we continue to build and strengthen our portfolio of iconic brands, Serge’s over 25 years of experience in the beauty industry, across all product categories, as a supplier to the industry and leading brands in the prestige channel, will help us achieve our growth ambitions. His extensive knowledge of the prestige and specialty channels and leadership experience with both multi-category franchise brands and fine fragrances make him a great fit for this strategic role. We are delighted to have Serge join the team of industry leaders that we are assembling to advance our growth strategy and position Revlon as a world-class beauty leader."
Strategic Growth Directions
In his new role, Mr. Jureidini will lead the strategic direction and growth priorities for both the Elizabeth Arden brand and Global Fragrances. Mr. Jureidini will succeed both Ms. JuE Wong, President, Elizabeth Arden, who has decided to leave the Company, effective March 31, 2017, and Mr. George Cleary, President Fragrances, who has recently left the Company.
Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden®
portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, the Revlon Beauty’s Group’s diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including mass, salon and prestige.