TAGS: Decorative Cosmetic
Perfect Corp. announces the extension of their partnership with Smashbox Cosmetics, one of the leading global cosmetics brands. With this, the brand will be pairing YouCam’s Artificial Intelligence (AI)-powered face analyzer technology with Smashbox’s Shape Matters Methodology, and eye products for the launch of the groundbreaking Smashbox Eye Genie in the YouCam Makeup App.
Personalized Recommendations
Leveraging a first-of-its-kind AI eye-shape detection and product recommendation solution, the YouCam Makeup App delivers a seamless user experience as the Smashbox Eye Genie will automatically detect the shape of the user’s eyes, using a live camera feed.
From there it will recommend varying Smashbox Cover Shot Palettes and accompanying eye looks based on the user’s eye shape created by Smashbox eye experts and professional makeup artists, such as the brand’s Global Makeup Artist, Lori Taylor Davis. This will ultimately allow users to experiment with different color combinations based on their preference in a matter of seconds.
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We are excited to partner with one of makeup’s most iconic brands to debut our advanced smart beauty technology inviting a heightened level of engagement between Smashbox and beauty shoppers,” said Alice Chang, Perfect Corp. founder and CEO. “
We are seeing the power of AI and AR at work as the makeup and beauty shopping experience continues to evolve, and we are pleased to play a role in Smashbox’s ‘phygital’ transformation.”
Smashbox’s Shape Matters Methodology
The personalized innovation comes off the heels of Smashbox’s Shape Matters Methodology, which resulted from years of extensive research that included the analysis of multiple of different eye shapes. The cosmetics brand combined these R&D efforts with Perfect Corp.’s AI deep-learning technology through 3D face mesh, which identifies facial landmarks to recognize individual attributes, including eye shape, eyebrows, bone structure and definition, to ultimately create the Smashbox Eye Genie experience.
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Smashbox is thrilled to partner with Perfect Corp to pair our studio artistry with this innovative technology. Through this easy-to-use digital tool, our consumers can access Smashbox’s proprietary Shape Matters eye makeup expertise to receive personalized makeup recommendations based on their own unique eye shape,” said Glenn Evans, senior vice president and global general manager of Smashbox Cosmetics. “
We are excited to take another step on our mission to bring the magic of Smashbox Studios to makeup lovers everywhere.”
The partnership between Perfect Corp. and Smashbox signifies an important step forward in the evolution of retail technology, solving the challenge of bringing traditional off-line experiences online through the implementation of experiential AR and AI.
Source: Perfect Corp.