TAGS: Natural/ Organic
Toiletries
According to a report by Grand View Research, the global organic liquid soaps market size is anticipated to reach USD 117.5 million by 2027 and expand at a CAGR of 7.9 percent from 2020 to 2027.
Consumers Prefer Organic Liquid Soaps
Demand for the product is driven by rising consumer awareness regarding the harmful effects of soaps manufactured using synthetic ingredients. At a macro level, increasing product availability across all distribution channels continues to capture consumer interest worldwide.
Consumers prefer organic liquid soaps due to their beneficial properties, including anti-bacterial properties and soothing fragrances. Organic liquid soaps have been posing a significant threat to conventional bathing bars over the years. At a broad level, advancements in innovative dispenser systems are likely to create a healthy demand for the product in the foreseeable future.
In addition, prominent industry players have been launching innovative products with customizable soap bases to attract a varied set of consumers. Such factors are expected to fuel the product demand in the near term.
North America Emerged as Largest Market
North America emerged as the largest market for organic liquid soaps in 2019. This region is forecast to retain its pole position throughout the forecast timeframe, given the rising popularity of liquid-based hygiene products among an expanding consumer base.
The U.S. is anticipated to remain the most prominent market within North America throughout the forecast period. The presence of stringent regulations regarding personal hygiene, most notably in the healthcare sector, is expected to strengthen the market position of North America in the foreseeable future.
Source: Grand View Research