TAGS: Perfumes & Fragrances
Orchidia Fragrances released their 2023 Fragrance Forecast - Uninhibited. As modern consumers become more multi-faceted, bold, unconventional fragrances and those with functional components will be in high demand.
Reimagine Fresh with Modern Twists
The quest for pleasure, embrace of nostalgia, and inclination towards indulgence will be pivotal market factors in influencing consumer behavior
Orchidia Fragrances examined the latest product releases, market intelligence reports, and social media hype to present several upcoming trends, including:
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Leather & Lace: Gen Z consumers continue to seek out unisex fragrances, such as blends of traditionally masculine notes like leather balanced with classic floral notes like violet
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Fresh Awakening: Brands will have the opportunity to reimagine fresh with modern twists and leverage consumer preference, particularly when it comes to crisp and clean fragrances
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Retro Revolution: Nostalgic concepts like throwback aromas and seasonal fragrances gain steam while driving consumer engagement
The full report details how consumer trends will influence fragrances across product categories in 2023.
Source: Orchidia Fragrances
