TAGS: Toiletries
Oral-B announces the launch of Oral-B iO™, a game-changing, completely reimagined and redesigned rechargeable toothbrush. Oral-B iO™ also received the ADA seal of approval, which is recognized by dentists and consumers as the gold standard for evaluating safety and efficacy of dental products.
Oral-B iO™ Enhances User Experience
Oral-B iO™ strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. Oral-B iO™ is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. The brush has an AI-based user interface that guides consumers through a two-minute brushing session with 3D teeth tracking to ensure a professional clean feeling.
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Oral-B iO™ represents a monumental leap in innovative oral care technology. Oral-B iO™ not only propels the category forward and provides consumers with superior oral health, but it also aims to transform the act of brushing from something you have to do into something you want to do,” said Steve Bishop, P&G Health Care CEO.
Tests: Oral-B iO™ Provides Deeper Cleaning
In clinical tests, Oral-B iO™ provided a deeper cleaning of teeth and gums, allowing users to easily and effectively maintain oral health. When compared to manual toothbrushes, Oral-B iO™ users experienced:
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100 percent healthier gums in just one week
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6 times more plaque removal along the gumline
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83 percent of gingivitis patients moved from unhealthy to healthy gums in eight weeks
At the 2020 Consumer Electronics Show (CES) in Las Vegas, the toothbrush ‘wowed’ attendees and media, was the most awarded product in P&G’s portfolio and took home ‘Best of’ awards from Good Housekeeping, Parents Magazine, Refinery29 and Women’s Health. Its sleek design and groundbreaking engineering led Oral-B iO™ to be named one of this year’s CES Innovation Award Honorees.
The new Oral-B iO™ is now available for purchase at retailers nationwide online and in-store.
Source: Procter & Gamble