TAGS: Sun Care
What’s In My Jar, a London-based start-up focusing on personalized skincare advice, has launched a free Sunscreen Finder tool. It is a smart chat-based automated assistant that gives sunscreen recommendations based on the person’s skin type, lifestyle, and budget.
Evaluates Sunscreen Formulas for Different Skin
The tool already has over 650 sunscreens in its database. It evaluates the sunscreen formulas for the ability to provide stable broad-spectrum sun protection, and assesses the risk of skin and eye irritation. The tool checks the potential of sunscreens leaving a white cast that often makes products unusable for people of color. The tool also takes into account where a consumer will be buying their sunscreen as many of the
UV filters used in Europe and Asia are not available in the US.
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Selecting a sunscreen that is right for you is a surprisingly difficult task for most consumers. You need to know a lot about the UV filters, product formulations and labeling conventions to make sense of the ingredient labels. We wanted to make this task easy with our Sunscreen Finder,” said Maria Semykoz, co-founder and CEO of What’s In My Jar.
Source: What’s In My Jar