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MuLondon Presents New Brand Identity with Coveted Seals of Approval for Skin Care

Published on 2017-04-18. Author : SpecialChem

MuLondon has presented a fresh new brand identity. The understated look has been carefully chosen to reflect the company values: clean, simple, modern and honest.

MuLondon Presents New Brand Identity with Coveted Seals of Approval
MuLondon Presents New Brand Identity with Coveted Seals of Approval

Vegan & Herbal Skin Care


Based in London, MuLondon has been helping customers in the UK and the rest of the world to better skin since 2008. The independent skin care company does this naturally, through simple and mild, yet effective cruelty-free and vegan formulas based on time-proven herbal ingredients.

  • MuLondon moisturizers, such as the rich and healing ‘Marigold, Frankincense & Myrrh’, are packed in luxurious, heavy-duty glass jars with white lids. 
  • MuLondon cleansers, like the lush and fragrant ‘Rose, Rosehip & Rosemary’, come in semi-transparent foamer bottles with frosted caps. To top it off, the range is adorned with new matte-laminated labels.

New Brand Identity


MuLondon's new brand identity has been created by Marcos Dos Santos Lisboa, an award-winning international designer. The packaging incorporates large areas of white space and clean, simple lines with dashes of color. Each MuLondon formula has specific characteristics and unique fragrance and healing properties, reflected in the colors which have been carefully chosen for each of the products.

Marcos Dos Santos Lisboa commented:

“Simplicity and purity were the main ingredients I used to reflect the new brand identity for MuLondon. The aim was to develop a new visual perception of MuLondon, based on its organic origin, respect for nature and expertise. During the creation process, Paul Cézanne's explorations of geometric simplification and optical phenomena were my references. The result is a graphic abstraction inspired by nature: a flower field, an ingredient, a fragrance.

Additionally, the careful choice of colors was instrumental in capturing the true essence and personality of each product. My desire was to summarize the excellence and the love that is in each jar, giving every MuLondon customer a unique experience.”

Cristina Colli, a professional photographer and visual storytelling artist who specializes in still life, has created gorgeous new lifestyle photos for MuLondon. Her images beautifully represent the story, values and energy of the company.

Cristina Colli said:

“I love working with ethical brands passionate about their values and the quality of their products, so I jumped at the opportunity to be part of MuLondon's rebranding. Flowers and plants are my favorite subjects, and my artistic vision was in line with MuLondon's, so it felt very natural to create images for the brand. I enjoyed every minute of our collaboration, from the initial brainstorming to the actual styling and photography. Each image tells the story of the natural ingredients used for the featured product, and I loved working with such a variety of colors and textures – a wonderful mix of simple and exotic that I found really inspiring.”
MuLondon Presents Highly Coveted Seals of Approval
MuLondon Presents Highly Coveted Seals of Approval

Along with the new look, MuLondon has presented its latest achievements in the form of three highly coveted seals of approval:

  • The Soil Association: MuLondon has used certified organic ingredients since its inception. Now the finished products are also approved by The Soil Association, the UK’s leading organic certifier.
  • 1% For The Planet: By joining 1% For The Planet, MuLondon has pledged to donate at least 1% of its total sales to environmental non-profits.
  • Certified B Corporation: MuLondon is the first UK skin care company to be certified, and joins the ranks of many high-profile corporations, who all use business as a force for good, with a triple bottom line: people, planet and profit.

Founder & CEO at MuLondon, Boris Zatezic said:

“I am incredibly proud to announce the new look for MuLondon. We have worked very hard on creating something that feels modern and is true to our core values. It’s an honor to have had the expertise of creative people like our designer and photographer. Marcos Dos Santos Lisboa created our beautiful new brand identity, product labels and marketing materials with the utmost attention to detail, beauty and harmony. Our lifestyle photographer Cristina Colli really connected with our vision and created stunning images for all MuLondon products and ingredients in their natural setting, surrounded by and immersed in magical plant life. We have arrived and are ready to rock our new look!”

About MuLondon

MuLondon brings joy and balance with its award-winning skin care range from London, inspired by traditional herbalism. Pure natural essential oils and herbal extracts are used to divinely scent and gently preserve the certified organic ingredients. MuLondon products include such luxurious essences as ‘Marigold, Frankincense & Myrrh’ and ‘Rose, Rosehip & Rosemary’. The range is certified organic by The Soil Association, cruelty-free by The Leaping Bunny and registered vegan by The Vegan Society. MuLondon is a member of 1% For The Planet and is a Certified B Corporation.

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Source: MuLondon
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