TAGS: Sustainability / Natural Cosmetics
LyondellBasell, Albéa Tubes, and L’OCCITANE en Provence have launched cosmetic tubes and caps for L’OCCITANE en Provence’s ‘almond’ range, supporting the circular economy. The packaging is made by Albéa Tubes with CirculenRevive polymers from LyondellBasell.
Aiming Towards Waste Reduction
The protection of biodiversity and the reduction of waste is at the heart of the international beauty brand L’OCCITANE en Provence. Therefore, when re-designing two tubes of its ‘almond’ product range, L’OCCITANE was seeking a resource-friendly solution and teamed up with cosmetic tubes specialist Albéa and polymer supplier LyondellBasell.
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We are excited to work with Albéa Tubes and L’OCCITANE en Provence on this project and to contribute to circular cosmetic packaging solutions”, says Richard Roudeix, LyondellBasell senior vice president of Olefins and Polyolefins for Europe, Middle East, Africa, and India.
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Our CirculenRevive products, which are part of our Circulene product range of sustainable solutions, are polymers based on advanced (chemical) recycling technology from our supplier Plastic Energy who converts end-of-life plastic waste streams into pyrolysis oil feedstock.”
Plastic Energy is at the forefront of the use and development of advanced recycling technology. Plastic Energy’s recycled oils, branded under the name TACOIL were the source material for LyondellBasell, which was then allocated to the product for tubes and caps using a mass balance approach.
“Advanced recycling can effectively process contaminated or multi-layered plastics and films that pose challenges for mechanical recycling, making it a complementary solution to help address global plastic waste,” said Carlos Monreal, Founder, and CEO of Plastic Energy. “
Our advanced recycling process transforms these difficult to recycle plastics into TACOIL, a virgin quality feedstock meeting standards for use in food-grade, medical-grade, and cosmetic packaging.”
Explore Product Range from LyondellBasell
Source: LyondellBasell
