TAGS: Perfumes & Fragrances
Kao Corporation is aiming to maintain and expand its market share in the European market for methyl dihydrojasmonate (MDJ), a synthetic fragrance, where Kao is already one of the EU market leaders, by expanding the production facilities at the Olesa Plant of Kao Chemicals Europe in Spain.
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Provides Refined & Floral Fragrance
Methyl dihydrojasmonate is a basic fragrance material that provides a refined, fresh, floral (jasmine) fragrance, and which is used in a wide range of consumer products. The market size in 2021 was estimated to be 20,000 tons.
MDJ is utilized across a wide variety of different products, because of its good compatibility with other materials. Demand in Europe, which is the biggest market for MDJ, has remained steady, and global demand is forecast to grow at an annual rate of 4%.
Kao has been producing MDJ in Spain since 2001. In order to respond to further growth in demand, particularly in the European market Kao has decided to invest in an additional production facility. The new production facility, which is expected to more than double Kao's MDJ production capacity in Spain, will be completed by December 2022 and is scheduled to begin production in early 2023.
The new production facility will utilize manufacturing methods that feature unique, Kao-developed technology. The enhanced productivity will cut CO2 emissions by 2,000 tons per year, while also reducing the amount of energy needed for wastewater treatment by eliminating all saline wastewater (which currently amounts to around 850 tons per year).
As one of the world's leading synthetic fragrance manufacturers, Kao ranks number one in terms of market share for supplying MDJ to the European market. With advanced technology which can keep pace with the trends toward ethical consumption and more rigorous environmental regulations in Europe, and with a stable supply capability, Kao is aiming to achieve a further strengthening of this business.
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Source: Kao
