TAGS: Skin Care
Decorative Cosmetic
in-cosmetics
in-cosmetics North America was held in New York from 23-24 October, focused on the region’s major beauty brands joining their indie counterparts in sourcing the latest personal care ingredients and learning about the trends that are set to shape the future of the sector.
Among the high-quality visitors from leading cosmetic brands who attended this year’s event was Chaz Hudak, Manager of Origins Research and Development at The Estee Lauder Companies Inc.
“What I like most about the show is being able to connect with my suppliers and learn about new technologies. In just a few hours I’d met a handful of new contacts, while the free educational program was extremely beneficial,” commented Chaz.
Different Sessions to Highlight Innovations
There were dozens of new innovations the show to inspire the next wave of cosmetic creations. From novel color cosmetics and sensory enhancers to the most advanced active and functional ingredients available, the event was the perfect place for beauty and personal care creators to find out about the latest ingredients and suppliers.
The visitors benefited from meeting local businesses Acme-Hardesty, Alzo International, Delfin, Grant Industries and Integrity Ingredients Corporation, who joined international organizations including Japan’s ICHIMARU PHARCOS CO, Brazil’s
Chemyunion, China’s
KingPowder Technology and South Korea’s AT Lab Co. Ltd.
“
I head up an applications lab and came to the event looking for inspiration and the hottest ingredients. The makeup of in-cosmetics North America means it is easy to find the best products and meet directly with the suppliers,” commented Alex Bliziotis from Blue Sun International.
Innovation Zone
The Innovation Zone was designed to help visitors discover the latest launches and map out their time at show. The zone brought together a variety of ingredients that had been launched in the last eight months including
Black BeeOme by
Mibelle Biochemistry which picked up a top prize at the event’s Award ceremony on 23rd October. Additionally, the Sensory Bar and Make-Up Bar areas presented attendees with an easy way to locate formulations that showcase trend-setting color cosmetics and textures.
Speed Networking Session
Speed Networking session took place on the show floor, giving suppliers a five-minute window to pitch their beauty innovations to some of the fastest growing indie brands as well as leading R&D teams from major cosmetic businesses.
“
in-cosmetics North America is the only event I’ve been to that has a speed networking event. It’s an energetic and dynamic session that presents both brands and suppliers with a tremendous opportunity,” commented Diane Dabkowski, Manager at AVON Products.
The event also witnessed the launch of a brand-new Indie Tour, complimenting the show’s popular Fast Track Marketing Technology Tour. The new, free-to-attend indie program introduced following feedback from Indies who wanted to easily access relevant suppliers – was incredibly well received by the attendees.
Seminar Program
in-cosmetics North America saw the Marketing Trends theater, which featured exclusive presentations from a host of international experts, including representatives from Mintel, Euromonitor International, GlobalData and Seymourpowell.
Kayla Villena, Senior Analyst at Euromonitor International, provided invaluable insights into how consumers are shopping for beauty products.
During the highly informative Technical Seminars, eight leading personal care suppliers provided cosmetic chemists with a unique opportunity to learn more about their novel ingredients. Ithos Global and UL who helped attendees discover new ways to manage metrics during the commercialization process and how to navigate global cosmetics compliance requirements, respectively.
Formulation Lab
The formulation lab was curated by Mark Chandler from ACT Solutions Corp, in-cosmetics North America’s New Official Technical Advisor. The interactive training sessions gave R&D professionals a chance to work with Univar Solutions’ team to develop a cold process primer to achieve an haute look.
In another session, EMD Performance Materials helped chemists create a serum that infuses skin with powerhouse moisture, while also providing impactful, skin enhancing aesthetics.
“
I’m constantly looking for new trends and have clients that are actively seeking innovative, sustainable packaging. I’ve been able to find a list of new vendors from visiting the show and think it’s perfectly set up to cater to cosmetic manufacturers’ needs,” commented Ruth Lee, Product Development Coordinator at Cosmax.
in-cosmetics North America 2020 will be held in New Jersey, closer to the major R&D centers. The event will take place at the Meadowlands Exposition Center in Secaucus from 21-22 October 2020.
Source: in-cosmetics North America