TAGS: in-cosmetics
in-cosmetics North America opens its doors to R&D professionals, indie brand owners and marketers across the NPD value chain at the Javits Center in New York from 23-24 October 2019. The event is an opportunity for the beauty industry to source novel ingredients, explore the story behind the science, build new relationships and learn about the trends driving the cosmetics industry forward.
Innovation in the Spotlight
in-cosmetics North America will focus on all stages and angles of a new product development cycle. It will also provide a plenty of opportunities to test and evaluate ingredients’ suitability for new finished products.
R&D teams and marketers will get hands-on the newest ingredients from around the world at the Innovation Zone, sponsored by
Mibelle Biochemistry, which will also feature daily Mintel Live Demonstrations focusing key future trends.
In a new partnership with Peclers Paris, the Make-up and Sensory Bar will offer inspiration to both cosmetics manufacturers and indie brands looking at cultural and traditional influences.
Attendees can also put new formulations to the test and identify innovative pigments, textures, fragrances and technologies that deliver captivating products.
Specialist tours and trails, including the Fast Track Marketing: Technology Tours will explore the story behind-the-science with Cherie Buziak, CEO/Owner of BeautyEdge LLC. New to the line-up this year is the Indie Trail and Tours, a dedicated trail introducing the latest innovative ingredients to suit a smaller scale production, allowing indie brands to match the NPD pace of the major players.
Gain Expert Knowledge
The event will showcase highly acclaimed marketing trends theater sessions and technical seminars for attendees to gain invaluable insights and adapt a forward-thinking approach to develop new products meeting consumers’ needs directly.
Speakers Joining Marketing Trends Program
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Pierre Killeen, Strategic Business Development Manager, HEXO will address the topic, What’s Driving Consumer Interest in the CBD-cosmetics Space?
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Denise Herich, Co-Founder and Managing Partner of The Benchmarking Company to talk about Customized Skincare.
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Dr Claudia Aguirre, Neuroscientist and Mind-Body Expert to discuss Emotions and Cognition in the Age of Virtual Beauty.
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Stuart Chidley, Co-Founder of Beauty Kitchen, and Jay Bolus, President of Certification Services at McDonough Braungart Design Chemistry (MBDC) to talk about Sustainability as the New Natural in Beauty – How Indie Brands are Influencing Macro Consumer Behavior.
Topics of Technical Seminars Program
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Formulating High-performing Natural Products, with Brittany Pease, Applications Chemist, INOLEX (Univar Solutions).
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Benefits of Preservation Booster – Cycolohexylglycerin & Hexylglycerin, with Yasuhiro Tsushima, Senior Research Associate, ADEKA Corporation.
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Best Practices to Manage Metrics & ROI Throughout Your Commercialization Process, with Ken Bubeck, President, Ithos Global.
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When Water Stops Being Water, Amazing Things Happen, with Zoia Lascu, Senior Account Manager, Lipotec USA. Inc – Lubrizol.
Mark Chandler, in-cosmetics North America’s new official technical advisor and Craig Queen, Applications Development Manager at Univar Solutions to provide an exclusive insight into how to create award-winning formulations, in the highly popular Formulation Lab.
Visitors can also attend a workshop on the topic, “
The Serum Submersion Creating Preparatory Skincare Workshop”, a guide to create an effective and moisturizing serum quickly with three options including color correction, hosted by Josey Casto, Cosmetic Application Chemist, EMD Performance Materials Corp.
The Formulation Challenge returns as the who’s who of cosmetics go head-to-head to formulate a marketable product from a mystery box of ingredients in just 90 minutes.
Network with Ingredient Suppliers
The event offers a platform to meet international ingredient suppliers and solution providers covering the entire new product development value chain. New exhibitors include Guru Nanak Oil Milks,
Vivimed Labs Europe Ltd.,
The Garden of Naturalsolution, DJC Co., Ltd.
Wacker Chemical Corporation specializing in silicone products for the personal care industry to showcase new products for 2019 including BELSIL® EG 5 and BELSIL® OW 2100 silicones providing application solutions.
in-cosmetics North America has also partnered with the Personal Care Products Council - the national trade association representing the global cosmetics and personal care industry.
Mark Pollak, PCPC Senior EVP & COO, commented, “
With a fresh focus on new product development, in-cosmetics North America brings together many of the beauty and personal care market’s most important suppliers as well as industry experts sharing the most up-to-date knowledge and expertise. We believe the show’s fourth edition is a natural partnership for PCPC.”
in-cosmetics North America Event Director, Daniel Zanetti, added, “
in-cosmetics North America offers attendees a chance to gain expert knowledge, free of charge, as well as the opportunity to interact with ingredients and meet brand new contacts within the industry."
"Our commitment to providing a valuable platform for indie brands is recognized in the brand-new Indie Trail and Tour, while our educational program featuring some of the industry’s biggest names means there are endless opportunities to gain insights to inspire future products. We’re looking forward to welcoming everyone back to New York this October.”
Source: in-cosmetics North America