TAGS: in-cosmetics
in-cosmetics North America has revealed in a white paper that beauty and skincare brands must embrace digital if they are to compete effectively in a world increasingly dominated by consumer technology.
Consumer Technology Driving Innovation
The paper – The Brave New World of Beauty: How Consumer Technology is Driving Industry Innovation – takes a detailed look at the latest consumer technology developments for cosmetics and personal care; from Procter & Gamble’s slew of ‘connected’ beauty products launched at last year’s Consumer Electronics Show (CES) to L’Oréal’s acquisition of ModiFace, a specialist in virtual and augmented reality and its new partnership with Amazon.
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We believe the beauty, skin and haircare industries are in the middle of an unprecedented period of change – mainly driven by consumer technology,” commented in-cosmetics North America event director, Daniel Zanetti.
Importance of Technology in Personal Care
The paper also pulls together global research that interrogates how today’s consumers use technology in their personal care and beauty routines, their attitudes to social media and what this means for brands.
It reveals why technology is now as important to beauty, skin and haircare brands as seasonal color palettes and active ingredients. And, highlights how brands can embrace this vibrant, innovative opportunity to build a real-world offer that inspires tomorrow’s beauty shoppers.
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This new digital era is both an opportunity and a threat for brands: those that embrace and use technology to their advantage will win over shoppers; those that do not may well struggle to compete in this ever more connected world, particularly when it comes to engaging younger consumers,” said Zanetti.
in-cosmetics North America returns from 21-22 October 2020, providing an ideal opportunity for companies to immerse themselves in all angles of the new product development journey. The interactive exhibition brings together personal care suppliers with chemists, marketeers and indie brand owners, each looking to make the connection between the micro-trend and the macro consumer need.
Source: in-cosmetics