TAGS: Perfumes & Fragrances
IFF unveils a new brand identity designed to propel the company’s transformation and reinforce its leadership role in the global value chain for consumer goods and commercial products.
Upon the completion of its combination with DuPont’s Nutrition & Biosciences (N&B) business, IFF will begin a new era guided by an authentic customer-centric approach and commitment to execution, deep R&D and innovation capabilities, a storied legacy of artistry and a passion to be an essential partner for its customers around the world.
New Brand Includes Four Divisions
As part of the new brand identity, IFF has launched a tagline, purpose, brand commitments, and cultural attributes and values. The company believes that these brand components will support the success of the four divisions that now comprise the new IFF.
The four business divisions include IFF’s Scent division, Food & Beverage division, Health & Bioscience (H&B) platform and Pharma Solutions division.
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Today we start a transformative journey together to become a center of innovation for our customers,” said Andreas Fibig, IFF chairman and chief executive officer. “
Our leadership team believes passionately in the importance and benefit of being a purpose-driven enterprise. We will lead not simply by relying on an unmatched portfolio and flawless execution, but by quickly unlocking new innovations as we tap into our shared passion for pairing science and creativity to deliver for our customers.”
IFF Establishes New Set of Core Values
IFF’s new brand identity and tagline: Where science and creativity meet, captures the company’s longstanding focus on the dynamic interplay between artistry and science to deliver differentiated, integrated solutions to customers that amaze and delight. IFF is a force for good in its communities worldwide, accelerating sustainability-driven change across its industry.
IFF’s merger with N&B prompted the company to establish a new set of core values and cultural principles as the foundation of its growth strategy. This resulted in the following cultural principles:
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Act as an Owner: The company takes ownership and work with passion and integrity. The teams are empowered to make decisions and help the entire organization thrive
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Be Agile: The company constantly pushes for progress and respond to the needs of the customers and the world with speed, skill, and creativity
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Collaborate and Win Together: The bond with the customers and colleagues powers innovation and shared success
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Critical to our success is our ability to foster an execution culture and embed values that support our promises to our people, customers, consumers and our communities. To that end, we have updated our cultural principles to ensure we have the foundation in place to empower our people to deliver on our commitments,” commented Fibig.
Source: IFF