TAGS: Hair Care
Ecovia Intelligence finds there is growing investment from food and personal care companies towards circular economy. The circular economy refers to a system in which materials and products are reused and recycled, rather than entering waste streams.
Novel Hair Care Products
Food byproducts are finding novel applications in the personal care industry. UK-based Keracol has created a range of natural dyes and hair care products from blackcurrant pulp. The products are marketed as ‘sustainable hair dyes’. Dr. Craft products were launched last year.
Hair o’right made its mark by introducing natural hair care products containing coffee grounds. The Taiwanese company is now using goji berry roots and distillers’ grain in its products. Both companies are receiving recognition for these new products by becoming finalists in the 2019 Sustainable Beauty Awards.
A Shift Towards Sustainable Packaging
In the personal care industry, there is a shift towards sustainable packaging materials. Ocean plastic is becoming established with several brands recuperating ocean from the sea and beaches to use in product packaging. Henkel is collaborating with Plastic Bank to re-use this material in its new shower gel and shampoo bottles. It is actively marketing the packaging as ‘social plastic’.
More innovation has come from The Body Shop, which launching the world’s first ‘fairly traded’ recycled plastics this year.
Sustainable Cosmetics Summit will showcase new certification schemes, emerging for products made according to the circular economy principles. The Body Shop’s recycled plastic is certified according to the World Fair Trade Organization.
Ecovia Intelligence expects the Cradle-To-Cradle (C2C) certification scheme to gain most traction as it is geared towards a circular economy. Aveda, Kiehl’s, and Garnier are some of the personal care companies with C2C certified products.
New stores formats are also helping consumers minimize waste. Lush has opened ‘Naked’ stores in Manchester, Berlin, Milan and Hong Kong this year. The shops have package-free cosmetic products.
Source: Ecovia Intelligence