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Perfumes & Fragrances
Goodkind Co – Powered by Symrise showcased innovative beauty formulas at the Indie Beauty Expo in NYC. The company focused on safer, more sustainable, clean fragrance and innovative beauty products.
Goodkind Co & PHLUR Strengthen their Partnership
Goodkind Co – powered by Symrise is an early investor in PHLUR. Eric Korman, Co-founder & CEO of PHLUR stated, “T
he transaction reflects the company’s steadfast belief in the tremendous opportunity to help bring safer, more sustainable and innovative beauty products to market.”
Mary Berry, the CEO of Goodkind Co said, “
With the launch of Explore Naturals, it was clear that we had created a special partnership. This is an early example of what we will be able to achieve together for our direct benefit, and equally as important for our clients.”
“
At Symrise, we have been leading the way for more sustainable fragrance and cosmetic ingredients for years and we fully support PHLUR’s vision of full transparency. We are excited to partner with Goodkind Co to be able to efficiently bring this innovation to the indie beauty community for the first time.” commented Achim Daub, President, Scent & Care at Symrise.
Clean Fragrance Solutions for Consumers
“
Eric’s early vision behind the clean fragrance movement compelled our decision to originally invest in PHLUR. This combination is even more compelling, as it enables PHLUR to accelerate its leading position in clean fragrance, and creatively double down in clean beauty overall both of which are of strategic interest to us as a leading supplier of innovative cosmetic ingredients and sustainable fragrance materials and creations around the world.” added Daub.
Usha Vijay, Vice President, Global Marketing, Consumer Fragrances at Symrise commented, "E
xhibiting at Indie Beauty Expo was the first exciting step in this venture. Our vision is to empower Goodkind Co, by enabling access to Symrise's innovative fragrances and cosmetic ingredients, so they can accelerate the process of offering out-of-the-box solutions for the indie beauty market.”
Goodkind Co – Powered by Symrise, highlighted the idea of clean beauty, offering low minimums for customized solutions and scalable processes for growing consumer consciousness at Indie Beauty Expo NYC.
Source: Symrise