TAGS: Natural/ Organic
Hair Care
According to a report by Grand View Research, the global organic baby shampoo market size is anticipated to reach USD 829.3 million by 2027. The market is expected to expand at a CAGR of 6.8 percent from 2020 to 2027.
Safety Issues Driving the Market
Rising consciousness among parents regarding baby care products and safety issues related to children’s skin and hair care, such as scalp infection, tangles, and knots, has been driving the market.
In 2016, according to a survey conducted by the Organic Trade Association on 1,200 consumers with at least one child in U.S., more than a one third of the parents claim they make organic choices for their baby.
Increasing awareness among consumers has led to the availability of these products in various stores, including hypermarkets, departmental stores, and pharmacies across the world. Millennial parents have been one of the prominent buyers of organic baby shampoo, which, in turn, widens the scope of the market.
One of market triggers is the gradual move of the consumers towards organic, sustainability, and green ingredients in all major personal care products. People are increasingly becoming aware of organically derived ingredients as they consist of bioactive extracts and essential oils, which provide nourishment to skin without any side effects.
E-commerce: Fastest Distribution Channel
Enthused by the market growth, many new companies are entering in the baby care products segment with innovative consumer engagements. By distribution channel, e-commerce distribution channel is the fastest growing channel. Online vendors offer a wide range of products, along with information regarding the ingredients and customers reviews, which is driving the segment.
Many of the millennial parents are mostly working and prefer to reduce efforts by online shopping through popular websites. In addition, e-retailers opt out strategies, such as content driven growth and contests approach on their websites to increase online traffic, which has been creating potential customers.
Asia Pacific is the fastest growing regional market for organic baby shampoo. The market growth is mainly attributed to factors, such as increase in people's purchasing power, changing lifestyle, enhancing receptibility of organic products, and growing trend of online shopping.
Source: Grand View Research