TAGS: Perfumes & Fragrances
Givaudan introduces the Bloomful™ platform, a suite of technologies and capabilities helping perfumers to address challenges associated to the “bloom”: the moment when a fragrance comes to life and gradually fills the room.
New Olfactive Technologies
By combining perfumers’ understanding of bloom with an array of scientific analysis, Bloomful™ makes it easier to define and measure this fascinating concept, which can add an appealing new olfactive dimension to many consumer products.
The Bloomful™ platform offers specially adapted solutions for three key categories: home care, fabric care and personal care. These technologies are the newest addition to the overarching Bloomful™ platform collection which also includes Bloomful™ Last, Bloomtech®, and Bloomful™ Spa.
Craft Distinctive Fragrances for Customers
The platform is backed by years of research by Givaudan’s Science and Technology team at our Centre of Excellence in Ashford, UK. Their research included sensory and chemical analysis developing new instrumental set ups and methodologies to understand and characterize the complex dynamics underpinning the design of “super blooming” perfumes. These findings enable Givaudan’s talented perfumers to use innovative creation tools to craft distinctive fragrances for their customers looking to enhance the ‘bloom’ of their products.
“We are excited about sharing the benefits of the Bloomful™ platform with our customers, as we use it to create the most effective and delightful fragrances. By bringing together our talented perfumers’ insights and decades of scientific research, we are finding ways to describe bloom precisely for different formats. This is a perfect example of how our teams work together to bring delight to our customers and, ultimately, to consumers around the world,” commented Jeremy Compton, global head of Science and Technology Fragrances.
The Bloomful™ platform strengthens the portfolio of innovations developed by Givaudan’s Health & Wellbeing Centre of Excellence, which includes cutting-edge platforms for malodour (Zap) and neuroscience (Scentz). As the Bloomful™ platform continues to evolve, it will allow perfumers to formulate fragrances that bring delight to everyday activities – reflecting the Company’s purpose of ‘creating for happier, healthier lives’.
Source: Givaudan